Spykar Lifestyles and Swag Fashions collaborate to launch the Brand 83, ahead of the release of Kabir Khan’s “83” which is set to get released on June 4, 2021. The launch is aimed at establishing the brand as a cricket-based lifestyle Brand by introducing categories in fashion and beyond.
The Brand 83 will be based on the emotions of cricket in India signifying the country’s World Cup glory that changed the sport into a religion. The brand resonates with the confidence and reflects the values associated with the sport like Triumph, Self-Belief, Team Spirit, Euphoria, and Determination. The brand comes in two aesthetic tones: One that is contemporary & colorful and the other one reflects heritage with subtle expression.
“The Film 83, paves the right platform for launching the fashion & lifestyle Brand 83, as this incredible story being retold via Cinema, strongly establishes the emotional connect with our TG about our glorious Cricketing Victory in 1983, a moment which marked the beginning of the new cricketing era. This event laid down the foundation for Indian Cricket transforming it from a mere sport into a religion, which the country swears by. Since brands are built on heritage and based on a formidable story, the Brand 83 truly depicts the Cricketing spirit of India and intersects the influence of fashion & culture, thereby offering the cricket frenzy people of India their own homegrown Cricketing brand 83,” said Vishal Sinha, Chief Operating Officer, Swag Fashions Hub Pvt Ltd., Mumbai.
“It’s a moment of pride for Spykar to associate with 83. Spykar being the best in the apparel brands & 83 being an exciting entertainment brand, we are keen to explore the synergies with limited-edition merchandise branded “83 by Spykar”. We will showcase a fashionable & sporty range of trendy t-shirts, smart shirts, polo t-shirts & other exciting products,” said Sanjay Vakharia, CEO, Spykar.
The innovative fashion products are currently available on Myntra.
