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‘You Are So Beautiful’ initiative by Max Fashion garners 60 million+ views

Shreoshree Chakrabarty March 12, 2021

The #YouAreSoBeautifull initiative by Max Fashion has garnered over 60 million+ views in a span of 10 days. The brand used International Women’s Day as a kick-starter and will be celebrating the journey of womanhood round the year through different touchpoints. It garnered positive reviews, comments, feedback and more with an optimistic and appreciative narrative, created in collaboration with DViO Digital in a short span of time.

Collaborations with 300+ influencers, exclusive workshops across 350+ stores in 30 cities with 4000+ attendees and contests across social media platforms. They got over 60 million+ video views after the launch of their own AR filter that leaves one a compliment on tilting their head. View some of the comments:

One viewer commented, “Thank you for the beautiful ad you people really make amazing ad full of inspiration and make my morning really beautiful I feel so happy after watching ad I am really…”

Another viewer commented “Really amazing and yes every woman in this world is as beautiful as the moon…me too… it’s not an attitude but self-praising is necessary too”

#YouAreSoBeautifull is an initiative and not just a campaign, celebrating the journey of womanhood throughout the year. And this initiative focusses on spreading positivity and making every woman go from feeling ‘beautiful’ to feeling ‘beautiFULL’ for who is, not limited to the stereotypical definition of beauty. For every ‘beautiFULL’ woman out there, Max Fashion has a lot more in store,  to celebrate her and her significance.

Talking about the campaign, Jiten Mahendra, Senior Vice President – Marketing, Max Fashion says, “Through this initiative, we wanted to celebrate the journey of womanhood in a fresh, positive manner. And the response we received from the viewers was truly overwhelming. It showed that our viewers truly resonate with the idea of #YouAreSoBeautifull. Through our collaboration with DViO Digital, we were able to have 300+ collaborations and 60M+ video views. It was a phenomenal start to an initiative that will in future reach new heights.”

CEO & Founder of DViO Digital, Sowmya Iyer opines “We women play so many roles every single day and don’t even expect appreciation for it, but the small gestures of recognition give us a truly euphoric feeling. It was great and truly encouraging to see the initiative gaining such a phenomenal response from the viewers across platforms. We hit the nail on the head with our collaborations and other online and on-ground activities and got results that surpassed even our extremely ambitious expectations.”

Watch the video here.


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