Admitad (a Mitgo company), a leading partner marketing network, has recently launched its own podcast series, ‘Mocha Moments’. The podcast has released two episodes so far hosted by Neha Kulwal, Managing Director, APAC & India, Mitgo. While the first episode featured Udita Bansal, Founder of trueBrowns, second episode featured Nikhil Gupta, Founder, Sankmo and Paisapati. The objective of this podcast is to encourage entrepreneurship among youngsters as well as spread awareness about the marketing industry and their nuances.
Having already surpassed $14.4 billion in 2023, conservative projections indicate that affiliate marketing spending will surpass $15.7 billion this year. By 2025, it is also anticipated that affiliate marketing spending in India will rise from 331 million to over 420 million. Even after being an integral part of marketing for all major ecommerce platforms, not many people are aware of the industry. Admitad is trying to bridge this knowledge gap via this podcast. The upcoming episodes will feature guests not only from the marketing industry but entrepreneurs who will share their inspiring story and journey of building a brand on the podcast.
In the first episode, Udita Bansal shares her inspiring story of building trueBrowns from the ground up. It talks about the challenges she faced, the milestones she achieved, and the lessons she learned along the way. In the second episode, Nikhil Gupta has shared his journey of successfully founding Paisapati. Both the episodes highlight the ups and downs of becoming an entrepreneur and finally reaching the goal of establishing a successful startup.
According to Neha Kulwal, Managing Director, APAC & India, Mitgo, “By Mocha Moments, we intend to shape the young minds and introduce entrepreneurial mindset. This year’s Budget has proposed a lot of measures to tap into India’s entrepreneurial energy. It makes investing in startups easier than before which means that there will be an influx in this direction, startups are set to invite capital gains. Not only this, India has witnessed the fastest business activity in three months in July creating a lot of employment activities. It’s important for the youth of the country to be able to pace up with this growth and update their skills and trends knowledge.”
As the landscape of business and digital marketing continuously evolves, it is critical for industry leaders to come together and discuss success stories of various businesses. This has a potential to impact many minds and induce business mindset, ultimately boosting India’s economy.
