Cholamandalam MS General Insurance Company launched a digital campaign – Simple Hai. Through the Simple Hai campaign, the company wishes to make insurance easy to understand. The campaign has been created by GREY India.
Insurance is regarded as one of the most complicated subjects. Its Documentation, multiple channels of sales, Jargons, Terms and Conditions, Fine print et all, can make purchasing insurance quite a lengthy process even after the technological advancements in the category. Therefore, through Simple Hai, Chola MS wants to change that behavior.
The two digital ads talk about how the buying and renewal of motor insurance can be simple through the easy-to-navigate website – www.cholainsurance.com.
Talking about the campaign, Mr. V. Suryanarayanan, Managing Director, Chola MS General Insurance said, “Our intent with this campaign is to encourage people to experience the simplicity and convenience of www.cholainsurance.com. It is another step towards our bigger aim of simplifying insurance for our consumers through the three brand pillars – Trust, Transparency and Technology.”
Mr. Ketan Desai, Chief Operating Officer, GREY India said, “To convey the message of Simplicity, we wanted people to look at insurance through the lens of our everyday lives and situations. This led us to the two lovely characters from a typical Indian neighborhood – A nosy uncle and a carefree yet street smart young man. Their friendly banter is not just sticky but also delivers the message quite effortlessly.”
Talking about the campaign Swati Balani, Executive Creative Director, Grey India said, “A category like insurance, needs to be made more relatable today. Rather than focussing on the worries and jargons, we wanted to showcase the slice of life situations between these two neighbors. And in this fun and light banter between the two, bring out the simplified experience of buying insurance that Chola MS provides!”