As the festival of colours, Holi is approaching and celebrations are lined up with gulaal, happiness and not to forget the delicious delicacies. This comes as an excuse to eat all the favourite and traditional holi cuisines such as fritters, gujiya, malpua, rasmalai and many other homemade dishes. This pomp and enthusiasm are certain to awaken the senses and keep your spirits high. However, this enthusiasm leads to gas, acidity hindering the celebrations, as we eat small bites of snacks every five minutes.
Mankind Pharma’s Ayurvedic and Natural antacid brand, Gas-O-Fast fights against acidity, gas and indigestion with its natural Jeera and natural Ajwain variants that can hijack the occasion of joy and celebration.
Brand ambassador Saurabh Shukla and Gas-O-Fast have come up with a video message suggesting people intake Gas-O-Fast to get relief from acidity and gas. The video stems from something close to the product world – heartburn – coming alive and thus humour being evoked. All social media platforms have promoted this video.
Gas-O-Fast has also come up with a contest to engage with their audience and to add some more fun to the festive feels. Consisting of three different activities, this Facebook-driven contest which will last for 5 days and these activities will focus on different aspects of Holi as a festival.
Contest 1, Audiences will be given 4 ingredients and they need to share their #Rangeen Recipe of the dish/drink that can be made from those ingredients.
Contest 2, Gas-O-Fast will ask the audience to spot Holi essentials on an illustration-based creative that will be posted.
Contest 3, A bunch of people in a holi party will be holding glasses of Gas-O-Fast and they will be asking the audience to spot the number of GOF glasses. This is a product integration post.
Link to social media profiles of the brand
Instagram – https://www.instagram.com/p/CMj6DwFBwZt/
YouTube – https://www.youtube.com/watch?v=7EX0B6QtACs