Goibibo celebrates Women’s Day with digital film inspiring women travelers

Goibibo celebrates women's day

Indian women are taking societal challenges head-on while stepping out and breaking the mould every year by shattering stereotypes. India’s leading online travel booking brand, Goibibo, has launched a digital film to celebrate these women who are taking their travel aspirations into their own hands. This digital film celebrates those Indian women who have set out to explore the world while encouraging others to set themselves free from the burden of social mores.

The digital film features National Award-winning film actor Vidya Balan and has been conceptualized internally by the creative crew of Goibibo. While maintaining a conversational tone in its narration, the film delivers a powerful message depicting real-life instances faced by women travellers often. Vidya talks about some of the challenges faced by women flyers and being judged for travelling solo, or for their choices or even clothes, and suggests redressal through wit and repartee. As a conclusion to the film, Vidya urges women to break free from the unwritten rulebook for women travellers and pursue their passion.

Watch the film here.

Goibibo as India’s leading online travel booking brand provides a range of choice for cars, bus, flight and trains for travellers. Travellers can search, plan and book a wide range of travel services and products in India as well as overseas, through its mobile app and website. Be it in terms of quickest search and booking, fastest payments, settlement or refund processes, Goibibo’s core value differentiator is its most trusted user experience. Customers enjoy a standardised stay experience at certified hotel properties, through GoStays. GoCash is the industry’s first virtual travel booking currency and travels social network, GoCash+ Rewards – GoIbibo is the number one choice for new India on the move.

Ashish Kashyap founded Ibibo Group online travel organisation in January 2007. Owning a 100% stake in Ibibo Group, this company is a subsidiary of MakeMyTrip Limited. The group owns the online bus ticketing platform RedBus.in and the B2C online travel aggregator Goibibo.

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