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Greenply’s new campaign says ‘Khud Bane Ho Toh, Greenply Banta Hain’

Madhushree Chakrabarty March 11, 2021
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Greenply Industries Limited has launched its new television commercial campaign Khud bane Ho Toh, Greenply Banta Hain. The TVC celebrates the self-made individuals in our society and also the power of the human spirit. It also highlights the tough times and failures in their journey and then the achievement of success. The commercials have been created by Ogilvy India and have been directed by renowned Bollywood director Shoojit Sircar.

Under the campaign Khud bane Ho Toh, Greenply Banta Hain, there are two success stories of self-made individuals. The first TVC highlights the story of a struggling screenwriter, who underwent many failures to reach the point where he once dreamt of. The second TVC narrates the story of a woman carpenter, played by critically acclaimed actor Sayoni Gupta, whose resilience led her to become a furniture showroom owner.

Talking about this campaign, Mr. Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd said “We at Greenply understands what it takes to make it on one’s own. As our brand’s philosophy, we always appreciate the length to which individuals go to fulfill their dreams. This campaign is a salute to those self-made people and their indomitable spirit.”

“‘Khud Bane Ho Toh, Greenply Banta Hain’ is all about encouraging everyone to express themselves and keep pursuing their dream. The campaign narrative embodies the principles of what Greenply stands as a brand. It celebrates every self-made individuals’ zeal to stop at nothing in achieving greatness. Through this campaign we are looking to establish a deeper connection with our audience.” said Mr. Subir Palit, Country Head, Sales and Marketing, Greenply Industries Ltd

“The campaign is a tribute to the undefeated resilience of humanity. The characters are people we can easily relate to. We feel their frustrations because we have all been in their shoes. That’s why their hope is our hope. The mood of the campaign gets succinctly translated into the familiar Tagore song we hear at the end. The message is clear: walk the solitary path even if no one comes to walk with you.” said Sujoy Roy, Executive Creative Director, Ogilvy India

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