India’s No. 1 pain relief cream brand, Moov launched its new campaign- ‘Zindagi Ke Beech Dard Na Aaye.’ The two ad films for Moov and Moov Strong aim at inspiring women across ages to pursue their aspirations and dreams where body pain will not be a deterrent in any way. With a strong women narrative, the films also highlight how families can help one another in fulfiling their ambitions.
Mr. Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt, “Since its launch, Moov ads have been focused on women who would stop at nothing, no matter what challenges or pain they encounter in their path to reach and fulfil their ambitions. This campaign yet again is a celebration of women and families who stand by each other and come back ‘Strong’er despite any hurdles that they may face. While our products can be effectively used by any individual experiencing pain, our ads in a small way pay a tribute to all those women who constantly do that extra bit to make their own dreams and the dreams of their loved ones come true.”
Mr. Kapil Batra, Creative Head, Delhi, McCann Worldgroup, “Moov has always believed that pain should never come in the way of our pursuits. Continuing with this thought, our new campaign is an ode to today’s women, who would like to chase goals come what may. The two stories capture this and show how Moov enables our women protagonists to live their life just the way they want to, i.e. being unstoppable.”
With these two carefully crafted narratives for Moov and Moov ‘Strong’, Moov is looking to strike a chord with people who realise the contribution of a woman in their lives. The films are an emotional take on how mothers do anything to make sure that their children achieve their dreams.