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SBI Life Insurance launches a digital video campaign this Navratri

MediaInfoline October 17, 2018

WATConsult and SBI Life Insurance have launched a new digital video commercial to mark the occasion of Navratri, a festival full joy and togetherness. The video showcases the journey of Pabiben, a handicraft businesswoman and artist from a small town of Kutch. The commercial highlights her real life struggle of gathering like-minded women from in and around her village and encouraging them on starting a business, ensuring a new lease of life and self-sufficiency among them.



Brand: SBI Life Insurance
Agency: WATConsult
Director: Rushil Byala
Assistant Director: Shara Ahmed
Script: Vedansh Shrivastava & Rushil Byala
Executive Producer: Aayush Dua
Production Manager: Ayub
D.O.P: Amogh Deshpande
Chief AC: Dinesh Acharya
2nd OP: Siddharth Sathyajit
Gaffer: Shantanu
Art Director: Nikita Verma
Costume: Meher Ahmed
Assistant 1: Vishwa Hemani
Assistant 2: Neha K Sharma
Makeup: Billy Manik and team
Sound Recordist: Mangesh
Offline Editor: Divyashree Samantaray
Colourist: Sebastian


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