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Sonalika Tractors empowers farmers through “Toofani Dhamaka” campaign

Shreoshree Chakrabarty March 22, 2021
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To boost new ideas related to the use of new-age technology among farmers, Sonalika Tractors starts a new campaign where it provides awareness for the same. It aims to help farmers to come forward with their innovative solution for their farm-related concerns.

Sonalika Tractors has recently launched a new campaign “Toofani Dhamaka” featuring Bollywood actor Mr Gulshan Pandey spreading the message of adopting new-age technologies specific to agriculture.

This latest campaign has received a huge positive response from the audience with a total of 7.3M views including all the social media platforms such as Facebook, Youtube, Instagram, LinkedIn, and Twitter.

Keeping farmers at the centre of the campaign, Sonalika Tractors provides state-wise attractive offers to gain more surplus with the use of technology. To adopt advanced technologies and bring farm prosperity by increasing their productivity as well as income level, Sonalika Tractors has introduced the offers at regular intervals for farmers.

As we know that 2020 has been a tough year for all sectors including Agriculture, everything across the globe is on its way to adopting a new lifestyle in the phase of the ongoing pandemic, so is the farming sector. Therefore, at the start of 2021, new-age technologies gradually started taking centre stage across the tractor industry which is a healthy sign for growth this year. Taking note of the same, Sonalika Tractors has been at the forefront to introduce trailblazing technologies in the Indian market in an affordable way to lead the farm mechanization drive.

Sonalika Tractors is one of the fastest-growing tractor brands and the No. 1 Exports brand in the country which is preferred by Indian farmers. With a focussed approach to serving the farming community with superior technology products, Sonalika develops innovative farm solutions that boost farmer’s confidence in introducing smart farming techniques at their farms. Sonalika is the leading brand in more than 50 HP tractor segment and is strengthening its presence in more than 40HP segments to achieve the leadership position.

Sonalika Tractors has gained the trust of more than 11 Lakh farmers through its heavy-duty range of new tractors and agri-solutions. The company manufactures customised products that are considered to be the best-in-class tractors and have a dynamic combination of stylish design, superior features, and heavy-duty power.

Speaking about the campaign Mr Raman Mittal, Executive Director, Sonalika Group, said, “Being a leading tractor brand, we aim to develop customized tractors that deliver farm prosperity across the globe. We will continue to make state-specific tractors that are fully loaded with new-age technologies for Indian farmers.”

He added, “Sonalika Tractors has been aggressively spearheading technology revolutions that not only drive farm mechanisation but also, address farmer’s needs in a cost optimised way. Sonalika’s tractor portfolio is equipped with efficient engines that deliver a higher power output while remaining low on costs such as fuel and maintenance for a better total cost of ownership.”

To watch the video, click here.

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