STRCH, India’s leading premium activewear brand, has launched an engaging new Digital Film featuring TV icon Rannvijay Singha wherein he underscores STRCH’s mission to empower fitness enthusiasts with a blend of comfort and functionality, introducing a first-of-its-kind activewear range curated from a unique nylon and spandex blend, breaking away from the conventional polyester.
The mindfully devised Digital Film presents Rannvijay reflecting on the incessant call of “Run, Run, Run Vijay,” contrasted with the discomfort of inadequate activewear. The narrative shifts as he comes across STRCH’s innovative shorts and T-shirt, underscoring their sweat-wicking, body-hugging features. As Rannvijay effortlessly moves through his fitness regime, he upholds STRCH’s ethos of unhindered movement, premium comfort, and ideally blending performance.
Prithvi Bhagat, Founder – STRCH, stated, “Our latest Digital Film featuring Rannvijay Singha notes our commitment to revolutionize activewear. Steering away from the usual polyester, we at STRCH have switched to lightweight nylon and spandex, which let us set a new benchmark in comfort and functionality in the segment. Rannvijay’s passion for fitness reflects our brand’s philosophy seamlessly, i.e. to inspire individuals to adopt an active and confident lifestyle.”
Rannvijay Singha shared, “STRCH’s activewear elevates the working out experience to a whole new level. The comfort, stretch, and sweat-wicking features keeps me focused to attain my fitness goals without any distractions. It’s exactly what every fitness enthusiast needs.”
STRCH’s activewear range uses buttery-soft, lightweight nylon for superior moisture wicking and spandex for improved stretch and longevity. Tailored specifically for Indian body types, the garments offer a snug fit around the stomach area and a 4-way stretch for flexibility. Pairing best for workouts and casual outings, the collection exudes comfort and style, making fitness part of everyday life.
STRCH’s activewear range can be found on its website and leading e-commerce platforms like Nykaa, Myntra, Amazon, and Flipkart. They are also available at flagship stores and pop-up experiences in key locations.
