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Taproot Dentsu India rolls out new TVC for OPPO F19 Pro + 5G mobile

Shreoshree Chakrabarty March 17, 2021
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OPPO India associates with the creative agency from the house of dentsu international, Taproot Dentsu India to roll out a new TVC for OPPO F19 Pro + 5G mobile phone.

The new AI Highlight Portrait Video feature has been showcased in the film. And further, the film demonstrates how the OPPO F19 Pro series brings game-changing features to the fingertips of the world’s most creative generation and seamlessly fits into their lifestyle.

As the trend of creating video content is rising amongst Gen Z, the new F19 Pro Series aims to capitalise on that. The creators use their content as a way to flaunt their individuality and uniqueness while using it as a platform for social expression and OPPO recognises this. OPPO F19 Pro series, with AI Highlight Portrait Video Quad Camera, addresses one of the biggest pain points consumers have – shooting quality videos in the dark. This device can capture visually stunning videos in challenging light conditions and hence, empowers content creators.

For the youth of India, OPPO’s F-Series has been positioned as stylish and flaunt-worthy phones. In order to connect deeply with the target audience and finding a meaningful interpretation for ‘Flaunt’, the agency had to highlight the key features of the OPPO F19 Pro series and build on the popularity of the F-Series.

To demonstrate the OPPO F19 Pro series’ stellar solution to the problem- “once the light is gone, the shot is gone!”, Taproot Dentsu drew inspiration from the core feature of AI Highlight Portrait Video. Noticing the biggest hindrance for content creators was nightfall, and realising that by removing this roadblock, F19 Pro series’ stunning new feature can open the night to the young creators in their most active hours, the agency focussed on the most extreme low-light video situation – the night. The film highlights that in challenging lighting conditions also, the phone is able to improve the quality of the videos taken. The choice of a music track for the film is a key aspect of the approach and hence building the night-time atmosphere with a thumping, bass-driven track and highly relevant lyrics, a remix of an old cult classic Bollywood song has been used in the film.

Watch the film here.

Damyant Singh Khanoria, Chief Marketing Officer, OPPO Mobiles India Pvt. Ltd. said, “As a leading technology brand, we take pride in creating products which delight consumers. ‘Flaunt Your Night’ spotlights the joy of capturing magical moments on the OPPO F19 Pro series even in low light conditions. We loved Taproot Dentsu’s approach of weaving the story of friends creating unforgettable memories with the iconic ‘So gaya ye jahan’ track. The film is the perfect embodiment of the F-Series product series.”

Titus Upputuru, Creative Head, Taproot Dentsu Gurgaon added, “These days, video content is to the youth what photography was to the earlier generations. When we learned about the AI Highlight feature of the new OPPO F19 Pro series, we were quite amazed by it. In fact, I remember, a couple of months back, when I was working out one night on the terrace, I saw amazing shadows and I wanted to capture them in video format but I could not because of my phone. We thought this feature was really useful especially for the youth, because night is the new day. The idea came to us with the song. The iconic ‘So Gaya Ye Jahan’ song seemed to be so appropriate to lead the video where we show a bunch of youngsters hanging out after the world has gone to sleep. We hope the youngsters love this content and are inspired to create more such content with the help of the AI Highlight Portrait Video feature of OPPO F19 Pro series.”

Abhinav Kaushik, Executive Vice President, Account Management, Taproot Dentsu Gurgaon commented, “OPPO’s F19 Pro Series is a game-changer in its segment of the mobile handset industry. With its innovative features that empower content creators to break the low-light obstacles in their path, the brand is poised to drive real, tangible value to millions of aspiring creators across the country. The creative interpretation of the brief helped to isolate and effectively communicate these features and demonstrate that OPPO’s F19 Pro Series is here to push the envelope further.” 

Campaign elements: TVC, Digital

Client: OPPO Mobiles India Pvt Ltd

Creative Agency: Taproot Dentsu

Office Head: Abhinav Kaushik

Creative Head: Titus Upputuru

Creative Team: Titus Upputuru, Auryndom Bose, Vishnudas Kunchu

Account Management: Payal Dhawan, Aditya Seth

Planning team: Anand Murty, Rabia Khandelwal

Films: Suprotim Day, Kriti Khandelwal

Director (of the film): Anupam Mishra

Producer: Viraj Gawas

Production House: Crazy Few Films

Music: Mikey McCleary

Video  details

Working title of film: Flaunt Your Nights

Duration:  60sec, 30sec and 20sec

Exposure (mediums used): Digital and TV

Broadcast duration: 60sec, 30 Sec, 20 Sec

 

 

 

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