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Tide announces the launch of Tide Plus Double Power

Shreoshree Chakrabarty December 15, 2020
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An upgrade to the existing Tide Plus Extra Power range has been introduced by one of the leading fabric care brands in India from P&G, Tide by announcing the launch of Tide Plus Double Power. The Bollywood actor and brand ambassador Ayushmann Khurrana stars in the brand-new TV commercial through which the upgrade is being launched. The highlights of the latest version of the detergent brand include longer-lasting fragrance, enhanced stain removal power and whitening benefit.

To cater to the consumer’s everyday needs by reducing their time invested in doing laundry, Tide Plus Double Power is specifically designed which is available at an introductory offer of INR 45 for 500g. Kids and adults alike have been getting more food stains than usual with the increasing number of consumers spending their time at home this year, which means Double Trouble for the homemaker. The New Tide Plus Double Power works hard to pull out tough stains from the garments as it is equipped with Stain Magnets.

This brand has continuously worked towards innovating and upgrading its offering to keep its consumers delighted year on year. Tide has always brought a smile to the audience with its witty and humorous communication and is known to be a happy, bright and optimistic brand in the detergent category.

Without any additional scrubbing or bar involved, Ayushmann Khurrana will be seen challenging his fans in the new TVC on removing tough food stains. Once the dirt lifts, the lock technology removes grime, thus not letting it settle back into the fibres. Everyday stain removal, better fragrance and whiteness for an overall superior cleaning is addressed in the new product formulation.

Sharat Verma, Chief Marketing Officer and Vice President, Fabric Care at P&G India said“The new Tide Plus Double Power is Tide Plus’s best formulation till date, and a significant improvement versus the previous product on every front – be it stain removal, whiteness or fragrance. Tide is the leading detergent brand in the world, and with this new, upgraded Tide Double Power, we are bringing to market a formulation specially designed to delight the Indian consumer and give them brilliant cleaning at an affordable price.”

Praising the new launch, brand ambassador Ayushmann Khurrana says that this newly launched product can even turn the mundane task of tackling stains every day into a delightful laundry experience.

The two variants in which the Tide Plus Double Power is available in stores across India are- Lemon and Mint, and our best seller Jasmine and Rose.

Links to TVC:

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