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WARC announces ‘Saregama Carvaan’ as the Most Effective Campaign in the World

MediaInfoline March 5, 2019
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WARC, the global authority on advertising and media effectiveness, and now part of Ascential – the company that also owns brands like the Cannes Lions, declared Saregama Carvaan as the most effective campaign in the world.  Additionally, on the back of this path-breaking work, Carvaan pushed itself into the top 5 brands in the world – just behind Coca Cola, McDonald’s, Burger King and Ikea.

Saregama Carvaan has won multiple awards in the past one year since its launch – ‘Innovation of the Year Award’ at Brand Equity Marketing Awards 2018, ‘Best use of PR by a Brand – Silver’ at IPRCCA 2017, The Perfect Gift at IndIAA Awards 2018, ‘Reimagining for the Better’ at Marquees 2018 and a Platinum and three Gold awards in the Effectiveness Category at 2018 Tangrams Effectiveness@Spikes awards and now with its path-breaking work, Saregama hits the top charts globallyThe Womb is the agency for Saregama that designs marketing strategy for the company.

Commenting on achieving the recognition, Mr. Vikram Mehra, Managing Director, Saregama India said, “The commercial and critical success of Carvaan is a testament to our belief that the key to innovation is listening to our customers. We are proud to have The Womb as our strategic partner in our successful journey.”

Navin Talreja and Kawar Shoor, Co- Founding Partners, The Womb, “We took on an almost terminal business challenge in the first year of starting our agency. We helped the client meet it, and beat it with a product innovation, that too for an, innovation-phobic elderly audience! This has been such a once-in- a- lifetime experience. What more can we ask for after this recognition, except that we must now move on..to the next big time.”

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