Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the social media mandate for ACKO General Insurance, one of India’s leading digital insurance policy providers with its entire operations offered through the digital platform. The account was won following a multi-agency pitch.
In just 4 years, ACKO has set new benchmarks for customer experience in an otherwise slow-moving category. Dentsu Webchutney comes in with a specific goal to grow ACKO’s place in the market, with an always-on social excellence approach.
GD Prasad, Vice President, Dentsu Webchutney said, “In a short time, ACKO has established itself as a disruptive brand that every player in the category will soon follow. To partner with them, is to take another step into the deep end of the impact of digital technologies. We have the enviable chance to build a brand whose actions are aligned with its values. We will continue to push the bar for them in what has turned out to be a year of fantastic partnerships with disruptive new brands for Dentsu Webchutney.”
Speaking on the partnership, Ashish Mishra, Executive Vice President—Marketing, ACKO General Insurance added, “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action. We are certain that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved general insurance brand.”
It is pertinent to note here that with this new association, Dentsu Webchutney will continue its progressive discourse, as it successfully has with Uber, Flipkart, IKEA, Swiggy and several other brands.
ACKO Insurance is one of India’s leading digital insurance policy providers with its entire operations offered through the digital platform. Founded in 2016 by Varun Dua and Ruchi Deepak, ACKO’s entire process is designed to provide a better customer experience. ACKO executes primarily through a digital platform with no offline hassles – zero paperwork from purchase, claims to renewals. ACKO’s innovative products and smart technology offerings make it stand out. The company uses a direct-to-consumer approach for distributing traditional products, allowing for favourable risk selection and underwriting. ACKO also offers innovative and bite-sized insurance products such as rider insurance, mobile and appliance protection, ticket cancellation etc in partnership with 18+ leading players in the internet ecosystem such as Ola, Oyo, redBus, Zomato, HDB Financial Services and Urban Company. In a span of 24 months of operations, the company has distributed insurance policies to over 62+ mn unique customers and issued 800mn insurance policies.
