RECMA, the independent research firm that evaluates media agencies, has acknowledged dentsu X as the most ‘dominant agency’ of India. dentsu X has won the much-coveted title for the second consecutive time.
For the record, the diagnostic report released on December 2, 2020, audited the performances and competences of 17 agencies based on 18 criteria. This in-depth report captures competitive pitches, agency momentum, resources and the client profile of each agency.
Divya Karani, Chief Executive Officer, dentsu X India said, “It is a glorious recognition of the remarkable work that we have put in towards our ‘experience beyond exposure’ thinking and deep client partnerships that effect business outcomes. We are a team that sets itself tall goals and then does all it takes to achieves them!”