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dentsu X India wins Gladerma’s media mandate

Madhushree Chakrabarty April 20, 2021
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dentsu International’s Indian media agency dentsu X India has won the global media mandate of Galderma. Followed by a comprehensive competitive pitch, Galderma has chosen dentsu X India for the mandate. Galderma is a pioneer in dermatology.

Started in 1999, Galderma based out of Mumbai, has its reach to over ten thousand dermatologists across India. It is present in 65 cities in India with 200+ employees. Driven by innovation and its commitment to advance dermatology, the company has stood out in creating innovative dermatological solutions.

The mandate authorizes dentsu X India to oversee the media, strategy, planning, and buying for the total portfolio of Galderma products.

Sathya Narayanan, Managing Director – South Asia,Galderma said, “We are delighted to have dentsu X as our agency partner. dentsu X’s fresh approach to communication planning hinges on consumer’s motivations, hopes and aspirations. Their data-driven, clear thinking and innovative approach in addressing consumer and business goals will strongly support our vision of becoming the leaders in the field of skin health.”

dentsu X is an integrated agency network combining best-in-class communication and media planning services, data and behavioral insights, technology and content creation. In a saturated media environment, dentsu X delivers ‘Experience Beyond Exposure’, helping brands create memorable, personalized marketing solutions that meet rapidly changing consumer demands.

dentsu X comprises of three agencies; dX-matrix, dX-cubic and dX-palette. All three agencies have witnessed growth trajectories; evident in both, the business heft and the industry accolades won for their work. Declared “Agency-of-the-Year” by three separate industry forums this year, dentsu X India has also been recognized among the “Top 100 Fastest-Growing Agencies” globally by Adweek.

Speaking on the win, Divya Karani, Chief Executive Officer, dentsu X added, “We are so excited at the incredible opportunity to partner with Galderma. Their ground-breaking research provides a continual progression of an innovative portfolio. Delivering consumers’ experiences beyond mere exposures, we, together, have clear plans to convert our ambitious goals into reality.”

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