In a major stride towards expanding its digital portfolio, Hashtag Orange, a leading 360-degree integrated marketing agency, has partnered with ROCA India, a global leader in premium sanitaryware solutions, to spearhead its digital transformation. This collaboration marks the beginning of a dynamic digital journey, focused on enhancing ROCA India’s engagement with modern consumers, strengthening its leadership in the sanitaryware industry, and building a strong presence and top-of-mind recall within the category.
Under this mandate, Hashtag Orange will craft an end-to-end digital strategy, incorporating social storytelling, data-driven media planning, and search engine optimisation to position ROCA India at the centre of online discourse.
With a legacy spanning over a century, ROCA seamlessly combines tradition and expertise with a steadfast commitment to innovation and environmental responsibility. Driven by a customer-centric philosophy, the company continually advances solutions that contribute to societal well-being. Sustainability is deeply embedded across all aspects of ROCA India’s manufacturing processes, reflecting its enduring commitment to environmental stewardship and creating a better future for generations to come. By embracing the digital landscape, ROCA India is now poised to strengthen its connection with modern audiences, further reinforcing its leadership and influence within the market.
Mukesh Vij, Founder of Hashtag Orange, reflected on this partnership, saying, “ROCA is more than a brand; it’s a name that has established quality, innovation, and design excellence in the world of bathroom solutions for decades. We aim to enhance this legacy in the digital world by developing strategies that connect with digital-first consumers today in the Indian market. At Hashtag Orange, we are committed to the potential of stories and technology, and with ROCA, we have a thrilling chance to merge both into one to fuel engagement, awareness, and growth.”
Echoing enthusiasm about the partnership, Vikrant Choudhary, Head of Brand Marketing, said, “Consumer behaviour is evolving rapidly, and online presence has never been more powerful. At ROCA India, we’ve always believed in innovation—not only in our products but also in how we engage with our consumers. Our collaboration with Hashtag Orange couldn’t have come at a more opportune moment, as it aligns with our mission to create stronger relationships, drive recall, and apply data-driven intelligence to inform our digital destiny. We are eager to see this collaboration bring about a significant and compelling digital presence.”
As ROCA continues to expand in an increasingly digital age, this partnership with Hashtag Orange is a strategic move towards leveraging digital innovation for brand expansion. Combined with Hashtag Orange’s performance marketing and storytelling prowess, ROCA’s digital evolution will take even greater strides, cementing the brand as a key influencer in the industry’s online landscape.
