Logicserve Digital, the Indian media agency arm of Logicserve Group, has been honoured with three gold awards at CDO Converge & Digital Industry Awards 2017. The company received these awards for their unique campaigns designed for Crompton Greaves and Fullerton India Credit Company Limited.
The agency won two gold awards for its campaign with Fullerton India under the categories – ‘Best Performance Driven Digital Campaign’ and ‘Best Use of Email in a Digital Campaign’. The campaign focused on reaching out to the potential customers and improving the lead quality of Personal Loans (PL) from Fullerton India for their newly launched feature – ‘instant e-approval’. To improve the quality of PL leads, the email campaign experimented with different publishers using multiple creatives, resulting in a significant increase in the volume of leads by 400%, conversions by 417% and website visitors by 332%.
The campaign for Crompton Greaves was run for the launch of their revolutionary product ‘Advancer E-Sense’, a smart ceiling fan designed to control the speed automatically basis the temperature. Logicserve Digital created an intelligent creative which customised itself on a real-time basis as per the users’ location to convey the core USP of the product. The campaign provided a positive boost to the launch activity by reaching out to 2 million users. This campaign received a gold award under the category ‘Best Innovation / Creativity in Digital Campaign’.
Commenting on the recent wins, Prasad Shejale, Co-founder & CEO, Logicserve Digital, said, “It feels very special to receive three gold awards at the CDO Converge & Digital Industry Awards 2017. We always endeavour to design unique, customised solutions for our clients’ basis their needs in a way that can provide maximum returns from every campaign we create. Recognitions like these showcase the commitment & dedication with which our teams work with the clients and our zeal to always go an extra mile and design solutions which connect with the audiences well. I congratulate the Logicserve Digital team for their commendable work, and I am sure that the teams will continue to work on designing many more award-winning campaigns for our clients in the future.”
Speaking about the commendable win, Rakesh Makkar, EVP & Head of Business, Marketing and CSR, Fullerton India, said, “Logicserve Digital has been our digital marketing partner for the past 3 years. The team has helped us with some unique and impactful campaigns, which has helped to leverage our online offerings. The campaign on our instant e-approval feature for personal loans was impactful and I would like to congratulate the Logicserve Digital team for the award received for this campaign. We look forward to work on such exciting projects in future as well.”
Rangarajan Sriram, Vice President, Crompton Greaves Consumer Electricals Ltd, while commenting on the achievement said, “Advancer E-Sense’ is a unique product and we wanted to highlight its USP of the automatic speed changing technology through the launch campaign. Working with Logicserve Digital on the launch campaign was a delight and the agency excellently devised the communication plan which helped us reach out to a wide number of users and promote the new product amongst the right audiences. The concept, execution and the scale accorded to the campaign is a stellar example of leveraging the medium to its maximum capacity and proves how the digital channels can be helpful in achieving a widespread impact.”
The CDO Converge and Awards is an interactive and engaging confluence of the Digital Community specifically designed to showcase the very latest and exciting developments in digital marketing and its future developments. The event aims to highlight the key digital, social and business challenges, practices, and innovations that are shaping India today by bringing together the most essential and relevant topics in Digital Marketing and Technology. The Digital Industry Awards aim to celebrate and inspire digital excellence across various sectors and campaigns at an organisational as well as an individual level.