Madison Media Omega wins Media AOR of Ki Mobility

Madison Media Omega wins Media AOR for Spar and Lifestyle

Madison Media Omega, a unit of Madison World has been appointed as the Media AOR for Ki Mobility. The Agency will handle the traditional media and digital media mandate for the client including TV, Print and online video media buying and planning. The account was won in a multi-agency pitch. 

A digital subsidiary of TVS Automobile Solutions Pvt. Ltd, Ki Mobility is India’s first full-stack O-to-O (online-to-offline) digital platform in the automotive aftermarket that would offer quality, standardized and cost-effective service to vehicle owners of two-wheelers, and passenger cars and commercial vehicles across the country as well as being an “Automotive parts and Accessories” behemoth.

Narasimhan Eswar, CEO, Ki Mobility Solutions Pvt Ltd on associating with Madison, says, “We are delighted to have Madison on board as our Above-the-Line media partner. We believe that Madison with its incredible scale and talented personnel will add substantial value to Ki’s future plans to pioneer explosive growth in the Indian automotive aftermarket”.

Dinesh Rathod, CEO, Madison Media Omega says, “We are very excited by Ki’s vision and plans to revolutionize the Indian automotive aftermarket and we are delighted to partner Ki Mobility and help make it a preferred destination for all vehicle owners.

Madison Media, India’s largest homegrown media agency that started media operations in 1995, was ranked by Recma, amongst the Top 5 Global Independent Agencies of the World. In the latest report released by Recma in March 2022, Madison Media Ranks No.  1 in Vitality – (Vitality is based on Comp pitches, new business wins and losses), and Momentum (new awards, industry share, agency seniors). At Goafest 2022, the Agency won a total of 22 metals and came in 2nd at the Media Abbys. At the recent DMA Asia Echo Awards, the Agency won the top Diamond Award and Brand of the Year for Asian Paints, in addition to winning 6 Golds, 5 Silver and 3 Bronze metals. The Agency also won for the 4th time, Prime Time’s TV Media Agency of the Year. The Agency is also ranked the 2nd most powerful media agency by The Economic Times, Brand Equity Ad Agency Reckoner.  In addition, the Agency has won over 200 awards since 2020. Madison Media handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, and many others.

Madison Media Omega is a part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.

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