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Maple awards its Digital Media Mandate to Kinnect

Shreoshree Chakrabarty February 8, 2021
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Kinnect bags the digital media mandate of Maple Digital Technologies International Pvt. Ltd. India’s leading Apple Premium Reseller, Maple, will be serviced from the agency’s Mumbai office. Kinnect won this account following a rigorous multi-agency pitch.

Including online reputation management, social media management, influencer outreach and web solutions, the agency will undertake digital media planning and strategic requirements for the brand. Through the deliverance of effective campaigns for reaching consumers across digital channels, Kinnect will also be responsible for strengthening the brand’s presence among its digital audience.

With a pan-India e-commerce presence and it’s brick and mortar stores across Mumbai and Mangalore, Maple offers the best-in-class experience for everything Apple. Built on the core values of great customer empathy, process intelligence as well as unmatched customer experience, Maple has been providing its customers exemplary service for over 15+ years.

Talking about the partnership, Tushar Bhatia, Chief Marketing Officer, Maple, quoted, “We are on a high growth trajectory and while last year has faced us with COVID-19, we took this opportunity to re-invent ourselves. As a first step towards thriving in this environment, the focus was to give our customers a seamless experience online and offline, across buying, upgrading and being serviced during these times where #WFH is the new normal and travel is restricted. For this, we needed a partner who could understand our vision. We chose Kinnect after going through their profile and their adept understanding of customers across an array of brands. With the right mix of ideas and innovation, together we look forth to drive value and create experiences for our customers.”

Commenting on the account win, Rohan Mehta, CEO – Kinnect, added, “As one of Apple’s premium resellers, Maple is in an exciting space and we are delighted to partner with them. Our intent to drive meaningful brand communications coalesced with Maple’s top-notch holistic experience, will strengthen the brand goal of being synonymous to Apple – in predominant regions of operations. So, when someone thinks of Apple, they think Maple!”

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