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Meraqi Digital bags the digital mandate for Anmol Biscuits

Madhushree Chakrabarty April 14, 2021
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Kolkata-based independent service providing agency and digital marketing consultancy, Meraqi Digital has won the digital media marketing mandate for Anmol Biscuits, the leading FMCG company.

Meraqi will be managing the entire portfolio of 61 biscuits and 26 cakes. Meraqi will also be handling Anmol Biscuits’ digital presence all over the social media platforms like Instagram, LinkedIn, and Facebook. The digital agency will be responsible for their SEM, SEO, Website Development, and influencer marketing activities.

Speaking on the new account win, Snehja Sanganeria, Co-Founder, Meraqi, said “With digital evolving rapidly and consumer patterns changing, we are excited to serve Anmol Biscuits in providing innovating and engaging content”.

“We are glad to partner with Anmol Industries to enhance their digital media presence. It is an honor for us to associate with a leading market player, who holds a reputation of being one of India’s well-established players in the FMCG sector. We look forward towards our association with them”, added Ankit Saraf, Founder, Meraqi.

“After looking around and experimenting with a couple of agencies to handle our social media, we partnered with Meraqi. Our experience with the team has been seamless and we are extremely satisfied with their performance so far.”, said Shraddha Choudhary, Senior Brand Manager – Marketing, Anmol Industries Ltd.

Established in 1994, Anmol Industries Limited is a packaged food company mainly focused on cookies, biscuits, and cakes. The brand has a very strong presence in Northern and Eastern India and is gradually establishing itself in the Southern and Western parts of the country as well. With an annual turnover of INR 1000 crores, Anmol Biscuits is the 4th largest biscuit brand and 5th largest cake brand in India as per a report by Frost & Sullivan 2018. The company deals in 61 varieties of biscuits and 26 varieties of cakes, among which the company also exports 21 varieties of biscuits to other countries.

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