Network Advertising celebrates 100-year-old Margo Soaps
One of the oldest neem beauty soaps, Margo from the Jyothy Labs, is celebrating 100 years of its existence. The celebration has been encapsulated in a beautiful ad film by Network Advertising, a full-service independent agency providing Brand & Design Consultancy and integrated creative, media & digital solutions.
The ad campaign has released the film as an ode to the 100-year beautiful journey of Margo. The soap has been passed down from one generation to another, capturing the detailed shades of each era. From the black & white 20s, through 1947 as an independent India, to the polka dots 1970s, all straight away to today’s 2021. The authenticity and heritage value is what resonates with not just its older loyal customer base but also with today’s youth.
Vinod Nair, MD, Network Advertising, said, “The fact that Margo completed 100 years of its existence is a milestone and we wanted to capture that journey in the TVC. The last century has seen a lot of changes in the way women take care of themselves, how they express their beauty etc. But the one constant companion in their skincare regime has been the Margo soap. Not many soaps can claim to have this kind of consumer loyalty.”
M R Jyothy, MD, Jyothy Labs said “Today’s youth are actively seeking beauty solutions made of organic ingredients. Margo Original Neem is a 100-year-old Neem soap known for its authenticity and high content of Neem. It has remained the preferred choice of millions across India for providing clear and beautiful skin. With Margo completing 100 years in 2021, we wanted to celebrate the legacy through a 360-degree campaign. Network presented a beautiful idea to showcase how Margo has been a part of the beauty regime for the last 100 years. We believe the campaign will further strengthen the brand trust and help engage with the youth.”
Catch the ad film here.