Portronics Ties Up With Chimp&z Inc To Enhance Their Digital Presence
In a major development, Portronics, the portable gadgets brand has roped in Chimp&z Inc. for their PR campaigns.
The pioneering portable gadgets company, Portronics is banking on Chimp&z success in developing a comprehensive strategy that attracts today’s generations.
Integrated Digital Solutions
The PR agency is tasked with developing an integrated digital services for Portronics social media pages on Facebook, Twitter, Instagram, Pinterest and YouTube, making a concrete digital marketing strategy which involves influencer marketing, formulating content and creatives to boost the organic traffic to their website and social media pages.
Speaking on the matter, Chimp&z Inc Cofounders, Angad Singh Manchanda & Lavinn Rajpal said, “We are excited to have Portronics on board. Chimp&z Inc is determined to realize the brand’s vision of expanding its reach in the youth and remodeling a new line of communication for the brand in the digital space. Portronics has been a trusted name in the market for years now, and we plan to amplify the same by enhancing the brand’s recall value while making a conversation with its target audience.”
Visualization of Products
Over the span of 10 years Portronics has flooded the Indian market with innovative gadgets. From portable speakers to projectors and scanners, the company has created innovative portable products since their inception back in 2010. Their user-friendly affordable products have garnered quite an audience in the Indian market and through this partnership the brand is seeking to amplify the target audience, specially the social media using youngsters.
Speaking about the way forward with the new partnership, Jasmeet Singh, Co-founder, Portronics, said, “Being a prominent Electronics Consumer brand, we strive for the best visualization of our products and their usability. Chimp&z Inc’s vision aligns with ours and we hope to be able to broaden our horizon and create a customized consumer experience. Through our alliance with Chimp&z Inc, we aim to grow our brand’s digital presence and make our products more accessible to the Indian marketplace.”