Sun Neo Hindi GEC announces the appointment of Madison Media Alpha as its Media Agency


Madison Media Alpha, a unit of Madison World, has recently won the Media AOR of Sun Neo Hindi GEC. The Agency has been working for Sun Bangla and Sun Marathi channels under Sun Network.

As the latest launch under the leading broadcaster Sun TV Network, Sun Neo Hindi GEC is the first Hindi channel under the network, aiming to solidify its position as a powerhouse in the national television landscape.

Speaking on Madison’s appointment, Sun TV Network’s Official Spokesperson, commented, “We are delighted to launch Sun Neo, our flagship Hindi General Entertainment Channel across Hindi speaking markets. We have been currently partnering with Madison on other channels and look forward to leveraging their expertise to make Sun Neo, a household name across the Hindi heartlands of India”.

“Madison’s long-standing association with Sun TV Network is a testament to the strong bond we have developed over time. With Sun Neo Hindi GEC now appointing us as their Agency on Record, we are committed to delivering impactful media solutions that will elevate the brand’s awareness in Hindi markets”, said Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha, about the newest association.

Madison Media, India’s largest homegrown communication agency, is the World’s 4th Largest Independent Media Agency as per RECMA. Madison Media also tops RECMA’s qualitative ranking chart for the last 4 consecutive years with a Dominant Score. At the recent E4M Prime Time Awards 2024, the Agency won for the 5th consecutive year TV Media Agency of the Year. The Agency is also ranked the 2nd Most Powerful Media Agency by The Economic Times Brand Equity Ad Agency Reckoner in addition to winning over 470 awards since 2020.

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