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TVS Motor Company and Dentsu India create one-of-a-kind transformer ‘The Ntorq-o-tron’

MediaInfoline January 7, 2019
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TVS Motor Company has joined hands with Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, to create the Bumblebee inspired one-of-a-kind transformer ‘TVS Ntorq 125’. TVS Ntorq, the presenting partner of the film Bumblebee in India, has been set up in a one-of-a-kind installation in Select City Walk, Saket in New Delhi.

Named as the Ntorq-o-Tron, the TVS Ntorq 125 scooter has been installed as a ‘Transformer’ and looks absolutely stunning. The model has been conceptualized by Dentsu India, Bengaluru and created by Rahul KP – a Bengaluru based artist. The model completely uses parts of TVS Ntorq.

Apart from Delhi where it is currently being showcased, the Ntorq-o-Tron will be installed across select PVR malls in Mumbai, Chennai & Bengaluru. The brand is also running a contest for TVS Ntorq customers across online platforms to win BookMyShow vouchers for the film.

Nikhil Narayanan, Creative Director, Dentsu India said, “The TVS NTORQ 125 and Bumblebee have a lot in common. Both are performance machines loaded with next-gen tech, attitude and ability. Also there’s the unmistakable colour combination of Yellow and Black. So we figured, let’s turn the NTORQ into a larger-than-life Transformer – using nothing but original scooter parts.”

TVS Ntorq is currently one of the best 125cc scooters you can buy in India. Not only does the scooter offer impressive and punchy performance, but it also packs in multiple segment first features that make it a class apart. For instance, the TVS Ntorq comes with Smart Xonnect technology that enables the customer to pair his or her smartphone to the scooter through Bluetooth so that you will be notified of any incoming calls or messages on the digital screen of the scooter.

Furthermore, the system also offers navigation assist and the instructions for the directions will appear right in front of you on the screen to ease up the task. TVS Ntorq is available for sale at a price of Rs 59,712 (ex-showroom, Delhi). The TVS offering primarily rubs shoulders against the likes of Suzuki Burgman Street and Aprilia SR 125 in the segment.

Bumblebee is an American science fiction action film centered around the Transformer’s character of the same name. It is the sixth film in the installment and a prequel to the 2007 film Transformers.

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