Blackcoffee.media appointed as social media and ORM agency for Tyresnmore

Tyresnmore has chosen Blackcoffee.media as their agency for social media and ORM, in addition to their existing performance marketing mandate. The partnership aims to increase brand awareness and boost sales for Tyresnmore.

Blackcoffee.media’s Partnership with Tyresnmore: Boosting Brand Visibility and Enhancing Customer Experience

In a move that emphasizes their commitment towards scaling their business and delivering exceptional customer experience, Tyresnmore has chosen Blackcoffee.media as their agency on record for social media and online reputation management (ORM). This collaboration builds upon the success of their existing two-year partnership in the field of performance marketing, where Blackcoffee.media has played a pivotal role in helping Tyresnmore achieve remarkable growth and maintain a high return on investment (ROI).

Tyresnmore, backed by CEAT Tyres, is an online platform that offers a wide range of tires, batteries, and alloy wheels for both 4-wheeler and 2-wheeler vehicles in major cities across India. This online-first approach provides convenience to customers, especially in an era where digital solutions have become the norm. With the support of Blackcoffee.media, Tyresnmore aims to enhance brand awareness, consideration, and top-of-mind recall, while also focusing on driving discoverability and sales through targeted campaigns.

What sets Tyresnmore apart from traditional offline aftermarket services is their commitment to addressing common pain points faced by customers, such as inconsistent pricing, product unavailability, lack of information, and a lengthy fitment process. By leveraging their digital platform and the expertise of their multilingual call center, Tyresnmore simplifies the auto aftercare experience and brings convenience to customers’ doorsteps. This customer-centric approach has contributed to their consistent growth, with a commendable CAGR of over 33% in the last three years.

The success of the previous performance marketing campaigns executed by Blackcoffee.media is evident from the doubling of Tyresnmore’s order volume. This achievement not only highlights the effectiveness of Blackcoffee.media’s strategies but also underscores the growth potential of Tyresnmore as a brand. The decision to expand their partnership is a testament to the shared belief and vision that both companies possess.

With their expertise in growth marketing, Blackcoffee.media has already proven their abilities in enabling profitable hyper-growth for various D2C e-commerce brands. As they extend their partnership with Tyresnmore, their primary objective will be to establish the brand as a household name across the nation, augmenting top-of-mind recall, trust, and consideration. The collaboration between Tyresnmore and Blackcoffee.media is set to create a positive impact on the automotive industry, driving innovation and convenience for customers.

Overall, the partnership between Tyresnmore and Blackcoffee.media reflects a forward-thinking approach that seeks to revolutionize the aftermarket automotive industry in India. By embracing digital solutions, delivering exceptional customer experiences, and leveraging performance marketing strategies, Tyresnmore is poised for continued success and growth. This collaboration is a testament to the dedication of both companies to meet the evolving needs of customers in an increasingly digital-driven landscape.

Blackcoffee.media bags the social media and ORM mandate for Tyresnmore

Tyresnmore, an online-first platform, backed by CEAT Tyres, offering sales and fitment of tyres, batteries and alloy wheels, for 4-wheeler and 2-wheeler vehicles in major cities across India, has appointed Blackcoffee.media, an independent performance marketing and solutions company specialising in enabling D2C brands to scale profitably, as their agency on record for social media and ORM. It is an addition to the performance marketing mandate of 2 years, wherein Blackcoffee.media helped Tyresnmore scale its order volume by 2x while maintaining an ROI of 8x+.

Through this partnership, Blackcoffee.media will increase brand awareness, consideration and top-of-mind recall for Tyresnmore while continuing the lower-funnel-focused campaigns to boost discoverability and sales.

Tyresnmore.com operates in 14 cities across India and has a wide range of brands on its digital platform. It also has a multilingual call centre that provides expert advice to customers. The company has grown at a CAGR of 33%+ over the last 3 years.

Rajeshwar Wadhera, CEO, Tyresnmore, “Customers’ offline aftermarket journey is often filled with several pain points, such as inconsistent pricing, product unavailability, lack of information and lengthy fitment process. We saw an opportunity to create a specialist platform that can address these pain points and provide a convenient aftermarket service, that too at the doorstep. Our goal is to simplify the auto aftercare experience right at the doorstep and provide customers with a convenient and hassle-free experience.”

“Our orders have doubled as a result of the innovative performance marketing campaigns run by Blackcoffee.media in the last two years. We are thrilled to further our partnership with the team to strengthen our brand’s positioning in the minds of our customers,” he added.

Commenting on the partnership, Kirtan Mankad, CEO, Blackcoffee.media said, “We have been associated with Tyresnmore for over two years and have been a part of their steady and consistent growth journey. This mandate expansion further strengthens the long-standing relationship and is a testament to our shared belief and vision. The brand has tremendous potential to be a household name across the country. We’re excited to expand our partnership with the team and look forward to enabling it to achieve such a high level of top-of-mind recall, trust and consideration while continuing to accelerate sales for them.”

As an expert in growth marketing, Blackcoffee.media has enabled profitable hyper-growth for leading D2C e-commerce brands such as World of EK, Wearified, Kalakaari Haath, Krá, Sploot, Shaze and Peacock Life.