MoEngage and Merkle Sokrati enters into partnership for APAC
Marketing automation platform from the US, MoEngage, and a leading marketing agency of Dentsu international, Merkle Sokrati sign a partnership pact. Under the pact, Merkle Sokrati’s enterprise delivery services will be powered by MoEngage’s insights-led customer engagement platform, in order to provide better results to clients in the Asia Pacific (APAC) region.
To cater to the mobile-first customers of today needs brands that can build a 360-degree view of their users, analyze the data, and deliver the right message through the right channels, at the right time. The marketing and product teams cannot always meet these customers’ expectations. Therefore, this partnership will allow the consumer brands to execute and devise a personalized experience for the clients’ users.
Speaking on the partnership, Sanjay Kupae, Head – Global Alliances, MoEngage said, “At MoEngage, we want to help consumer brands and enterprises with the technology and know-how that helps them build agility into their marketing strategies and optimize their engagement costs with reduced time-to-market. Our partnership with Merkle Sokrati is a significant step in this direction. Merkle’s understanding of strategic digital interactions and expertise in enterprise solution delivery is uniquely complementary to MoEngage’s data-driven and AI-enabled marketing automation platform. We believe that both of us make a truly customer-obsessed team.”
“With the added capabilities of Merkle’s expert teams and their close-to-client locations, we will be able to drive far more business impact for our clients in India, South East Asia, and Australia,” he further added.
Sampath Rengachari, Chief Business Officer – Martech, Merkle Sokrati said, “It’s exciting news to partner with MoEngage in today’s times where hyper-personalized engagement with audiences has become imperative. One of the earliest mobile-first customer engagement platforms, MoEngage offers exceptional marketing automation for rich user experiences. Coupling this with our more than a decade-long focus on building audience-first and data-driven marketing strategies will surely be beneficial for our clients across verticals and industries. We all have seen trying times for consumers and brands alike, and I’m happy to see synergies being developed here in our ecosystem to help businesses bounce back from the year that’s been.”