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SFFILM And TWITTER Announce Live Stream Partnership

MediaInfoline April 13, 2017

SFFILM announced today a collaboration with Twitter as the official livestream broadcast partner for the 2017 San Francisco International Film Festival’s special tribute to actor and humanitarian Shah Rukh Khan.

Global fans of Shah Rukh Khan, who has more than 24 million followers on Twitter, will be able to join the audience for Brett Ratner’s onstage interview with the Bollywood superstar live from the historic Castro Theatre in San Francisco. The livestream will be available worldwide to audiences on Twitter and connected devices starting at 9:00am IST on Saturday, April 15 (8:30 pm pst on Friday, April 14). The experience integrates live conversations utilizing Twitter polls and questions from the Twitter audience using the hashtag #SRKSFFILM, providing the opportunity to connect and participate from anywhere in the world.

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“It is a great honor to welcome one of the world’s most recognized film personalities to our Festival,” said SFFILM’s Executive Director Noah Cowan. “Above Shah Rukh Khan’s fame as an actor is a man known for his pervasive curiosity about the world around him, about technology, and about our collective future. Khan is among the most engaging figures in any field and this night, in conversation with Hollywood wizard Brett Ratner, will be among the most memorable of this year’s Festival events. We are thrilled to be able to share this special conversation with audiences worldwide through our partnership with Twitter.”   

“Film is one of the most popular subjects discussed on Twitter, from reviews to premieres to the industry’s biggest stars,” said Anthony Noto, COO at Twitter. “We’re pleased to partner with SFFILM to bring this special tribute to Shah Rukh Khan to fans on Twitter across the globe.”

The stream will be available globally on Friday night at and on @SFFILM.

The live streaming event from SFFILM will also include opportunities for advertisers, including packages with television style mid-roll spots, combined with original clips produced by SFFILM, available for sponsorship and promotion on Twitter.



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