Timex, the iconic global watch brand, is set to strengthen its omnichannel presence by entering the quick commerce space. Starting 1st May, Timex and TMX collections, including TMX Kids, will be available for instant purchase on Swiggy Instamart.
Driven by the evolving needs of today’s consumers, Timex’s move into quick commerce is a strategic step to tap into a new customer base, enhance brand and product visibility, and offer a seamless purchase experience. Watches are often chosen as thoughtful gifts for birthdays, anniversaries, and celebrations, and now, consumers can conveniently fulfil these “need-it-now” occasions with Timex available at their fingertips.
Speaking on the launch, Mr. Deepak Chhabra, Managing Director, Timex India, said: “Quick commerce is redefining how brands connect with consumers, offering speed, convenience, and accessibility like never before. As this space continues to grow, it’s crucial for brands to evolve alongside it. At Timex, we are proud to strengthen our presence on platforms like Swiggy Instamart, ensuring our products are easily accessible to consumers, offering them a seamless shopping experience in just a few clicks.”
Timex and TMX will be live across key metro cities including Delhi NCR, Bangalore, Hyderabad, and Mumbai, with a planned expansion to reach consumers nationwide. The collections will cater to a wide range of consumer preferences such as style, occasions, and price points. The TMX Kids watches range will be available at ₹699 and ₹799 capturing the entry price points, and Timex watches will be available across a range of ₹1500 to ₹7000.
With this launch, Timex India reinforces its commitment to a consumer-first approach, blending business innovation with accessibility, making itself the preferred choice for good times ahead. Timex range of watches is also available across additional quick commerce platforms such as Flipkart- Minutes and Myntra- Now.
