adidas Originals brings back the iconic adicolor collection
In Spring-Summer 2020, adidas Originals, the pioneering sportswear brand for the streets, brings back its most iconic apparel franchise – adicolor in all new colorways dropping every month, throughout the season. A symbol of street culture which has been exercising indomitable influence on the fashion landscape since the 70s, the latest adicolor range takes over two powerful hues – Red and Black into classic styles and a symbolic iconography – the Trefoil, and an innate accessible-to-all spirit which stays true to its brand heritage.
Sported by India brand ambassador – Ranveer Singh, the Trefoil makes a comeback in a bigger and bolder avatar. Reimagining its monochromatic world of color, the brand will be stoking life in the collection with a range of apparel and accessories replete with a whole new color spectrum every month.
Alongside, global creators – Mo Salah and Eden Fines also sport the latest adicolor range to celebrate the Trefoil and come together to unveil the fresh take of the brand’s most popular apparel line.
With its color block and big branding, the adicolor range has been an instantly recognizable symbol of sports and street culture. Over the past years, the franchise has moved from a playful and more abstract studio direction to a street heavy approach, having the monochromatic color background as a common thread across seasons. Taking the iconic colors of adicolor as the starting point, this season features the collection with a celebration of the Trefoil. The collection lineup is comprised of branded track jackets, track pants, t-shirts in interesting colorways that aims to energize a market that’s already excited around these iconic looks, by giving them more ways than ever to wear their trefoil proudly and fashionably.
The collection is now available in India across adidas Originals stores and here.