Airtel digital TV launches India’s first 24*7 fitness channel – ‘Fitness Studio’
Airtel Digital TV, the DTH arm of Bharti Airtel (Airtel), announced the launch of the first-of-its-kind 24*7 fitness channel in India – the ‘Fitness Studio’. Introduced in partnership with content expert JOP Network, ‘Fitness Studio’ is a one stop destination for all fitness needs with the best of Pilates, high intensity workout, kick boxing, dance workout, power yoga, diet programmes and much more. The channel will be available exclusively to Airtel digital TV customers and will offer customized content basis specific time and requirements of the day which customers can access from within the comfort of their homes at a highly affordable price of just Rs 45 per month.
Fitness Studio will offer a complete, holistic fitness regime structured by some of the best experts in the India and Internationally and exclusively curated content from the best of fitness icons including Shilpa Shetty Kundra, Yuvraj Singh, Laura Plumb, Rochie Rana and many more. The channel will also help customers to adopt a healthy lifestyle with its new age food recipes and tips on nutritious food intake.
S.Sriram, CMO – Airtel digital TV said, “We are passionate about our customers and are constantly innovating to find newer ways to enrich their lives. Fitness Studio is a result of this endeavor and is designed to address our customer’s fitness needs by offering them premium content at a nominal cost. We invite everyone to make the most of the channel to make healthier choices in their life.”
Urvi Agarwal – Director, JOP Network Pvt Ltd, said “We are glad to launch Fitness Studio in partnership with Airtel digital TV. Fitness is paramount for a healthy life. We have curated the content with this mind and aim to inspire everyone to adapt a healthy lifestyle. With premium fitness content including aerobics, yoga, Pilates, zumba, high intensity training to nutrition and celeb tips, the service is a 360 degree fitness guide for customers across all age groups.”