TLDR: Cadbury Dairy Milk has launched MILKINIS, a new chocolate bar featuring a smooth milk crème filled center, supported by a comprehensive 360-degree marketing campaign.
Cadbury Dairy Milk, one of India’s most cherished chocolate brands, is proud to introduce Cadbury Dairy Milk MILKINIS , an exciting new entrant in its iconic portfolio. This innovative product blends Cadbury’s signature rich chocolate with a smooth milk crème filled centre, delivering a playful twist to the classic Cadbury experience.
Thoughtfully designed for modern snacking, MILKINIS offers a chocolate bar format that’s perfect for sharing, savouring on the go, or indulging in a sweet moment just for yourself. With its melt-in-your-mouth texture and comforting flavour, MILKINIS brings a multi -sensory delight to chocolate lovers of all ages. Available in two convenient pack sizes: a 17g single bar (₹20) for a quick treat, and a 34g twin-bar pack (₹40) when you’re craving more—MILKINIS is all about versatility and joy in every bite.
Speaking about the launch, Nitin Saini, Vice President-Marketing, Mondelez India, said, “With Cadbury Dairy Milk MILKINIS, we’re introducing a new way to enjoy the chocolate Indians know and love. This unique milk crème filled format is designed to delight with a playful, shareable treat that speaks to today’s evolving snacking habits. It’s more than a product innovation; it’s the beginning of an exciting new platform for Cadbury Dairy Milk in India.”
Also, Sukesh Nayak, Chief Creative Officer, Ogilvy India , sa id “MILKINIS offers a creamy, dreamy milk crème, enveloped by our beloved Cadbury Dairy Milk chocolate. It brings a fresh, imaginative twist to the Cadbury Dairy Milk family. For its launch, we’ve created a playful new world where imagination meets reality, inviting everyone to rediscover the simple pleasure of a truly delicious treat for all ages.”
To support the launch, Mondelez India will roll out a high-impact 360-degree campaign featuring television, digital media, influencer collaborations, and engaging social storytelling—ensuring MILKINIS becomes a household favourite across the country.
Whether it’s a small reward, a moment of comfort, or a sweet surprise, Cadbury Dairy Milk MILKINIS brings a fresh and joyful way to enjoy everyday chocolate moments.
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