Get started with Amit Ji’s voice on Alexa

You can choose to add Amit ji’s voice to their Alexa experience

Amazon announces the availability of India’s first celebrity voice feature on Alexa with – Mr Amitabh Bachchan, the legendary icon of Indian cinema. For an introductory price of INR 149 for one year, customers can choose to add the voice of Amit Ji to their Alexa experience on Echo devices or just press the mic icon on the Amazon shopping app (only on Android). Just say “Alexa, introduce me to Amitabh Bachchan” and get started with the purchase and interact with Mr Bachchan’s voice using the wake word ‘Amit Ji.

The celebrity experience features handpicked content by Mr Bachchan – stories from his life, tongue twisters, a selection of poems by his father, motivational quotes, and more. In addition to this unique and entertaining content, customers can also set alarms, ask for music, and get weather updates in Mr Bachchan’s signature style. For other tasks like shopping, routines, general information, skills, smart home control, and more, there’s Alexa.

Just ask, “Amitji, Sholay ke gaane bajaiye” or Amit Ji, play songs from Kabhi Kabhi” or simply say “Amit Ji, tell us a funny story” to hear some fun behind-the-scenes info. Immerse yourself in the world of poetry by just asking, “Amit ji, recite Madhushala” or “Amit ji, koi kavita sunaiye”.  Add a special touch to birthday celebrations with greetings in Amitabh Bachchan’s voice – Just ask “Amit Ji, it’s my birthday”.

“Working with Amazon to introduce my voice on Alexa was a new experience in bringing together the magic of voice technology and artistic creativity. I am excited that my well-wishers can now interact with me via this new medium, and looking forward to hear how they feel about this,” said Mr Amitabh Bachchan.

“At Amazon & Alexa, we consistently innovate on behalf of our customers and building the Amitabh Bachchan celebrity voice experience with one of India’s most iconic voices has been a labor of love. Creating the world’s first bi-lingual celebrity voice required us to invent & re-invent across almost every element of speech science – wake word, speech recognition, neural text-to-speech and more,” said Puneesh Kumar, Country Leader for Alexa, Amazon India. “While we are proud of the many India-first innovations and desi-delighters in this, it’s still Day 1 and we will continue to enrich this experience as science evolves.”

Getting started with Amit Ji’s voice on Alexa

To enable this feature and start conversations with Amit Ji’s voice, you need to be “introduced” by Alexa.

Here’s how:

  • Say “Alexa, introduce me to Amitabh Bachchan” and listen to the instructions
  • Confirm your purchase
  • Say “Alexa, enable Amit Ji wake word” on Echo devices to enable this feature
  • On your Amazon shopping app (Android only), visit the Alexa section in the settings tab and enable “Amit Ji” wake word
  • Ask Amit Ji for music, poetry, joke, tongue twisters, and more
  • You can also ask “Amit Ji, what can you do?” to explore more
  • Visit www.amazon.in/amitji to learn more



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