Cult.fit, India’s leading fitness platform, today announced the launch of its chain of gyms – ‘Cult Gyms’ – with the first three outlets opening in Bengaluru this week. With heightened focus on delivering a premium tech-enabled experience, this launch propels cult.fit further in its ambition to become the de-facto leader in India’s fitness sector.
Following its acquisition of Fitternity earlier this year, cult.fit had begun its foray into gyms by on-boarding existing third-party gyms in the market. The launch of its own chain of gyms will allow the company to provide holistic fitness services to its customers across the board.
Cult.fit aims to expand its branded gym footprint to Hyderabad and NCR by the end of 2021 and cement its presence across all major Indian cities by the end of 2022. It will also leverage franchise partnerships to broaden its reach across markets.
Cult Gyms will offer a top-notch customer experience, similar to its popular Cult.fit centres, and feature a premium modern and inclusive design. The focus of these gyms will be on both functional and equipment-based workouts along with world-class trainers for personal training. The gyms will also implement stringent hygiene protocols to ensure safety.
Moreover, Cult gyms will feature an AI-trainer service – a distinctive offering that is currently live in several third-party gyms on its platform. Smart Workout Plan by AI trainer offers a personalised workout programme tailored to each member’s goals, fitness levels, and preferences.
Commenting on the launch of Cult Gyms, Sachin Kotangale, Leadership Team, cult.fit, said: “At cult.fit, we constantly endeavour to provide all fitness-related services in one place. We want people to think of cult.fit when they think of fitness. This launch is a step further in that direction. Our Cult centres have amassed huge popularity and the third-party gyms on our platform are also gaining good traction. The launch of Cult gyms will help us add another dimension to our highly differentiated fitness offerings. We are committed to bringing the best innovation and experiences to our customers and these gyms will also reflect that.”