Duroflex, leading sleep solutions brand unveiled their eco-friendly range of mattresses, Natural Living on the occasion of World Environment Day. Built on the principles of
sustainable living, this range is made of natural materials like latex foam, coir, and organic cotton fabric and uses carbon-neutral processes in its manufacturing. This fully natural range is first of its kind in the category and has been designed to cater to the rising need for environmentally friendly products that are safe, healthy, and hygienic.
The range is a result of months of research and development at the Duroflex Sleep Lab. The brand identified that there was a growing need among consumers for a natural sleeping surface which was not only supportive and comfortable but also was safe, chemical-free, and upheld values of sustainable living. The range has been crafted using the finest quality natural products to provide an enriching sleep experience.
The latex used for this range is sourced from plantations in Kerala, where the journey of Duroflex began about 5 decades ago. Latex foam which is the main component of this range is not only 100% biodegradable but also a highly resilient material that offers great support and comfort. Because of its use of natural materials this range is also highly recommended for people with allergies, respiratory disorders, pregnant women, and those who need extra care.
“At Duroflex we believe in constant innovations to provide better sleep solutions and contribute in improving the quality of lives of our consumers. Sustainability is a growing need of the hour and this range is a result of the brand’s commitment towards this, towards building a greener tomorrow. Natural Living Range not only features a biodegradable natural material but also follows carbon-neutral processes in its manufacturing. With Natural living we aim to give a conscious choice to consumers and cater to eco-friendly sensitivities. “ said Smita Murarka, VP, Marketing, Duroflex.