Lakmé Salon, the leading salon chain in India, has announced the sixth edition of its annual campaign, #HappyNewYou, to help customers achieve Happy Hair, Happy Skin and a Happy Body as they step into the new year, with actor Ananya Panday as their personal transformation boss.
The campaign encourages customers to embrace a #HappyNewYou in 2022 and experience holistic beauty, inside-out. This campaign aims to help transform your hair, body and skin to become the best version of yourself, and to look good and feel great under the supervision of Lakmé Salon’s transformation boss, Ananya Panday, who will personally monitor customers’ transformation journeys Along with her are Pooja Singh, National Creative Director, Hair, Lakmé Salon, Shabana Sheikh, National Creative Director, Skin, Lakmé Salon, Lakmé Salon backstage experts, and Cultfit’s fitness/nutrition representatives.
With 96.7% of clients voting Lakmé Salon as SAFER THAN HOME, the salon wishes to express gratitude by inviting customers to spin the Wheel of Happiness to win free services or exclusive discounts at their nearest Lakmé salon. Further, customers are invited to join the #60DaysToAHappyNewYou challenge with transformation boss, Ananya Panday.
Speaking to the association, Ananya Panday said, “I am thrilled to be once again a part of Lakmé Salon’s annual #HappyNewYou campaign and help people give back to their hair, skin and bodies. I’ve been associated with Lakmé Salon for years now and they have given me some of my favourite looks at Lakmé Fashion Week. What I love most about this campaign is how Lakmé Salon promotes a holistic transformation and inspires customers to achieve complete happiness through their healthy happy bodies. This campaign is extra special for me, as it allows me to reiterate the idea that beauty is best experienced inside and out.”
Pushkaraj Shenai, CEO & Executive Director, Lakmé Lever said, “Lakmé Salon’s #HappyNewYou campaign this year aims to help our customers be their best versions with Happy Hair, Happy Skin and a Happy Body. We believe that one must experience beauty, inside and out. Hence we are partnering with the Lakmé Salon transformation boss, Ananya Panday, and fitness experts to go one step higher to delight our clients as we usher in 2022.”