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GROHE once again takes its attractive live presentation on a grand tour of Europe

MediaInfoline March 16, 2016

March sees the GROHE Work Smarter Tour trucks back on European roads. Following on from last year’s highly successful roadshow, the 2016 itinerary boasts an even larger number of towns and cities. This year the GROHE live show will tour a total of 30 European countries from Scandinavia all the way down to Turkey. Both professional trade partners and do-it-yourselfers are invited to come and get first-hand information about the GROHE offerings. They can try out innovative products, take part in installation training sessions and take home attractive bonuses.

This year’s series will be the largest ever in the history of the GROHE Work Smarter Tour. Stops at about thousand locations all over Europe are planned. GROHE, the leading manufacturer of sanitary faucets, will be fielding two XL-sized trucks plus numerous transporters and trailers to serve as travelling showrooms. Tour venues will include large sanitary dealers, DIY stores, shopping centres, trade shows and other events. Equipped with autonomous water and power supply systems, the mobile showrooms are independent of the infrastructure available at the individual sites and can therefore present numerous products in action.

As in the previous years, the 2016 Work Smarter Tour will be supported by comprehensive marketing activities. This will include attractive announcement materials for use by local partners. In addition, the trucks themselves are powerful eye-catchers which help participating dealers catch the attention of a wide target group.

Hands-on presentations of products and services

The highlights of this year’s Work Smarter Tour include the shower toilets GROHE Sensia® Arena and GROHE Sensia® IGS. They are designed to impart a unique feeling of cleanliness and hygiene. Visitors will also be able to see the excellent functionality of the innovative GROHE Rainshower® SmartControl shower system in action. Controlled via three combined push and turn buttons, it delivers a whole new shower experience. The display of bathroom products is completed by the manufacturer’s electronic faucets, which offer particularly smart and efficient solutions for public sanitary facilities. In the kitchen department, GROHE Blue® and GROHE Red® will be very much in demand when it comes to serving visitors chilled and sparkling water for refreshment or hot water for example for a cup of tea – all straight from the tap.

Teams of experts will be on hand to provide visitors with information on GROHE products and services. In addition, visitors can attend the mobile training centre to learn about the streamlined installation processes for GROHE products. Qualified GROHE trainers will lead hands-on training sessions for small groups. Additional background information will be supplied via LED animation systems, touchscreen terminals and other media and materials.

Collecting points for attractive rewards

The company has numerous surprises in store for all customers purchasing GROHE products during the Work Smarter Tour. These include a specially themed collection of garments and bags which will be available exclusively during the tour. Depending on the value of their purchases, professional trade partners can pick their favourite items on the spot. Those registering as new members for GROHE SMART, the largest loyalty scheme in the sanitary sector, will be given a stylish polo shirt as a welcome gift. Needless to say, existing SMART members can continue to

Earn credit points on their purchases. In this context it is good to know that membership is open not only to individual installers but also to entire firms, which can then redeem their combined SMART points against a cool jobsite radio or an automatic coffee machine. The SMART Reader app for smartphone and tablet computers keeps participants informed of their points balance. Furthermore, all promotion activities and new products are announced in the regular SMART newsletter.

GROHE Work Smarter Tour 2016: the European highlight of the year for the entire industry.


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