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Hamdard Laboratories #‘HealthyIndiaHamdardIndia Campaign Tackles Health & Hygiene Issues

MediaInfoline December 8, 2020

As the pandemic rages across the country claiming hundreds and thousands of lives, health brands are realigning their marketing strategies to stress on the necessity of maintaining proper health and hygiene.

The latest to join this bandwagon is the unani brand, Hamdard Laboratories who have launched a ‘Healthy India. Hamdard India’ digital campaign that upholds and promotes holistic wellness.

Emphasis on Individual Health Strategy

Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, today unveiled its all-new integrated marketing campaign ‘Healthy India. Hamdard India’, emphasizing on individuals’ health and wellness amidst the Covid-19 pandemic.

The campaign is targeted at highlighting Hamdard’s commitment to holistic wellbeing and emphasizing on products that are effective for maintaining good respiratory health and strong immunity that is crucial in current times.

Commenting on the campaign launch, Ms. Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said, “In current times it is very important to build a strong immune system that safeguards us from various microbial infections. Our latest campaign ‘Healthy India. Hamdard India’ fortifies our 114-year-old commitment to health and wellness of the nation through our time tested products that have proven effective against various viral infection and aiding strong immunity building. We are excited to partner with Radio Mirchi for this campaign who have created very engaging content for us”.

Mobile Health Vans for Health Checkups

As part of the campaign, Hamdard is introducing a lot of initiative as a part of Healthy India Hamdard India campaign day that will be leveraged through Hamdard Wellness Centers with consumer offers at the Wellness Centre pharmacies, online consultation for providing quality Unani treatment and healthcare will continue. 

  • In addition to this, Hamdard Laboratories is organizing mobile health van operation where Hamdard Hakeems will do health check-ups for individuals. 
  • These health vans will also distribute Sualin sachets and Joshina – a well-known natural remedy for preventing and treating the effects of cold and cough across Delhi, Noida, Ghaziabad and Meerut, before rolling it out elsewhere.

Brand Tie Ups To Drive the Campaign

Hamdard Laboratories will utilize POSM, print, radio, television and digital platforms and social media to engage with their target audiences as part of the integrated marketing campaign, a microsite capturing people talk is also created. Maximizing their reach, the brand has collaborated with Radio Mirchi for “India ki Health Check” programming that emphasizes the consumption of immunity boosters /respiratory products for staying healthy and safe during the pandemic.

  • Hamdard Laboratories have a varied portfolio of immunity boosters such as Khulzum, Joshina, Joshanda, Imyoton, Infunza and Chyawanprash that combines the goodness of time tested herbs. 
  • These natural/herbal formulations are rich in antioxidants and are effective in fighting various antimicrobial infections like flu, cough, and cold. 
  • Ensuring availability of Hamdard’s immunity boosters, the brand has made its immunity booster products available on multiple e-commerce sites – Amazon, Healthmug, and 1mg.

Shivangini Jajoria, Senior VP & Senior Business Director, Mirchi Entertainment Network India Ltd. said, “With increasing pollution, poor AQI levels and the threat of widespread infection is looming large and we are happy to associate with Hamdard Laboratories for driving the movement of a healthier nation. The campaign, ‘Healthy India, Hamdard India’, in partnership witnesses a grand launch of a new station jingle on Mirchi that claims ‘Mirchi Sunne Wale Ab Always Khush, and Always Healthy’ with Hamdard on 9th December. With this campaign, both Mirchi and Hamdard aim to share insightful information with its audiences and help Indians to keep a check of their health and well-being. This partnership is even more meaningful as Hamdard has kept India healthy with its products and services for the last 112 years and Mirchi has always promised to keep its listeners positive, come what may.”





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