Kriti Sanon, an award-winning actor, a passionate animal lover and a pet parent joins Heads Up For Tails – India’s largest and most trusted pet care destination, as Brand Ambassador. Furthers the Brand’s commitment to supporting pet parents in giving the best lives to their pets, while also helping street animals through the HUFT Foundation.
Speaking about her association with Heads Up For Tails, Actor and pet parent, Kriti Sanon says, “I am a pet parent, and I have always wanted to do more for animals around me. Today, I am very proud to join Heads Up For Tails as a brand ambassador. I believe that pets are family, and they deserve the best. I am very excited to partner with HUFT as they support millions of pet parents across the country by becoming their go-to destination. I am also very inspired by the HUFT Foundation’s mission of bringing food, health, shelter and safety to street animals, and I look forward to doing meaningful work with our shared communities. ”
As a purpose-driven brand and a market leader in the pet care segment, Heads Up For Tails uses its influence and commerce strength to fuel the social impact initiatives under the HUFT Foundation. Everytime someone buys any HUFT product from the website or retail stores, a proceeding of that goes towards the welfare of street animals.
Commenting on the association, Rashi Narang, Founder, Heads Up For Tails, said, “We welcome Ms Kriti Sanon as our brand ambassador. She is an award winning actor, a passionate animal lover and a pet parent. Kriti has always trusted HUFT for everything her pets need. Together, we have started on a phenomenal journey to reach and influence millions of pet households across the country. Kriti is also deeply committed to the foundation and our mission to help remove hunger and provide health, safety & shelter for street animals. She was a HUFT customer for many years, and during that time, the brand got sharp inputs from Kriti on products and values. This strengthened the conviction that the brand had in choosing her as its brand ambassador.”
About Heads Up For Tails:
Heads Up For Tails has the largest and widest pet-care retail network across Delhi/NCR, Bangalore, Chennai, Kolkata, Ahmedabad, Chandigarh and Tricity, Hyderabad, Pune, Mumbai and Lucknow. The company has manufacturing and R&D setups in Delhi and Bangalore. HUFT products are available for online purchase on their own website huft.com, and across marketplaces like Amazon, Flipkart and Dunzo. With over 200 India-First Category Defining products, all of which make the brand a market leader in the petcare category, HUFT is a trusted destination for petparents across the country. Founded by Rashi Narang, and co-founded by Sandeep Atmaram & Ridhima Coelho, HUFT provides a wide range of solutions for dogs, cats and small animals across food, treats, toys, walking accessories, litter, supplements and much more. In August, 2021, HUFT raised $37MM (INR 277 crores) in a Series A round led by Verlinvest and Sequoia Capital India along with participation from Amitell Capital and existing investor, W&C PetTech. Its mission is to create and curate products and services that bring joy to pets and their family, one home at a time.