TLDR: Young Indians are increasingly shifting from passive screen time to immersive, social experiences like trampoline parks and VR zones, driving a significant “experience economy.” The article highlights how brands like Hulaboo (family entertainment) and CollarUp (AI hiring) are leveraging this trend through strategic brand building and launch campaigns, with creative agencies like Gemius leading the way in crafting impactful, real-world experiences.
In 2020, youth leisure time meant screens. By 2025, it is trampoline parks, VR zones, cafes, and creative studios. Gemius recently mapped how India’s under-30 population (which makes up more than 700 million people) is shifting from passive screen-time to immersive, social-first experiences. From trampoline parks and VR arcades to café culture and sports entertainment, India’s experience economy is evolving into a 3.7 lakh crore rupee opportunity.
Why is it happening?
Digital fatigue and screen overload, lifestyle-driven leisure choices, rising youth, spending power, and craving real social moments.
Key insights: The family entertainment center (FEC) market is growing from 30.8 billion dollars in 2022 to 45 billion dollars by 2025, with experience-led spaces yielding 40-60% higher revenue per sq. ft.
Case Study 1: Hulaboo – Surat’s Newest Family Entertainment Park
Launched in one of India’s most competitive urban leisure markets, Hulaboo redefined what family fun can feel like. With a bold brand identity, local-first storytelling, and immersive launch design, Hulaboo welcomed over 7,000 visitors on Day 1 – and the momentum continues.
Creative planner Goldie Thakore, who led the campaign, shared:
“Hulaboo was never just about games. It was about flow. I wanted every moment, from the visuals to the launch chaos, to feel easy, familiar, and made for everyone.”
Case Study 2: CollarUp – The World’s First Agentic AI Hiring Suite
In a crowded AI hiring space, CollarUp positioned itself as a smart, grounded alternative. From brand strategy and identity to launch comms and rollout, every element was designed for decision-makers who value clarity, not just speed.
Aneri Master, Senior Creative Strategist, explains:
“While launching CollarUp, the goal was to build a brand that feels intelligent and intuitive – where technology moves with clarity, not just speed.”
Gemius Perspective:
Gemius believes it is not just about getting attention anymore. Today, brands compete for emotional and lasting experiences. That’s why Gemius creates stories, strategies, and rollouts that show up where it matters, connecting both online and on the ground.
