TLDR: ISOPURE® has appointed Rashmika Mandanna as its first Indian brand ambassador, launching the “EVERYTHING YOU NEED, NOTHING YOU DON’T” campaign to highlight protein quality and conscious nutrition.
ISOPURE®, one of the world’s leading Zero/Low-Carb Protein supplement brand, trusted by purists and performance seekers alike, is proud to welcome Rashmika Mandanna as its first brand ambassador in India. The collaboration launches with ISOPURE®’s latest campaign, “EVERYTHING YOU NEED, NOTHING YOU DON’T”, spotlighting the exceptional quality of protein and the importance of conscious choices in everyday nutrition. It reflects the growing lifestyle shift towards minimal, simple & transparent ingredient led products.
Loved across the country for her authenticity, energy, and wide-reaching influence, Rashmika embodies a lifestyle that’s rooted in balance, discipline, and joy. Rashmika represents a new generation of individuals who pursue wellness with clarity and purpose. Her values mirror ISOPURE’s unwavering commitment to the idea of: “Purity, Simplicity & Quality.”
“At ISOPURE®, we believe that purity is not just about what’s inside the product packs, but also the intent behind every choice,” said Sumit Mathur, General Manager, South Asia, Glanbia Performance Nutrition,. “Rashmika embodies that intent. She’s focused, mindful, and uncompromising—just like an ISOPURE® consumer. This collaboration marks a milestone as the brand continues to innovate and deliver exceptional quality products to the consumers, and together, a new wave of health-conscious enthusiasts will be inspired.”
ISOPURE® is not for everyone. It’s for those who make mindful & conscious choices about what they put into their body is a reflection of what they stand for. Crafted with 100% whey protein isolate, the new ISOPURE® Zero-Carb Unflavoured offers 25g of high-quality protein per serve, with ZERO CARBS, SUGAR & FAT, and No artificial colours, flavours, or sweeteners.
“Fitness, to me, is not about extremes—it’s about consistency. It’s the choices I make every day — what I eat, how I move, what I prioritize. I travel a lot, work long hours, and yet I always try and make time to move and eat clean. I’ve learnt over time that wellness isn’t about excess, it’s about clarity, knowing what truly serves you. That’s why ISOPURE® fits effortlessly into my lifestyle”, said Rashmika Mandanna, brand ambassador of ISOPURE®.”
The association will be amplified through the ‘ISOPURE® Purity Challenge – ISOFOAM & ISOMIX Tests’. These simple demonstrations highlight how ISOPURE® stands apart- uncompromised & exceptional in quality – with a powerful message of ‘delivering 100% of what you need and 0% of what you don’t need’.
This partnership invites those who value quality over clutter to take a closer look. To experience the difference. To redefine their choices. To live with purity.
