TLDR: JK Tyre & Industries Ltd has announced its co-presenting sponsorship of the Men’s Asia Cup 2025, broadcast on Sony Sports Network, to enhance brand visibility and connect with youth audiences across India and Asia.
JK Tyre & Industries Ltd, India’s leading tyre manufacturer announced its association as the Co-Presenting Sponsor of the Men’s Asia Cup 2025, broadcasted on Sony Sports Network scheduled from September 9–28 across Dubai and Abu Dhabi.
The partnership provides JK Tyre a powerful platform to engage millions of cricket fans across India and Asia, reinforcing the brand’s visibility and strengthening its connect with youth audiences.
Speaking on the announcement, Mr. Srinivasu Allaphan, Director-Sales & Marketing, JK Tyre & Industries Ltd., said, “At JK Tyre, we have always believed in the power of sport to unite, inspire, and drive passion. Having nurtured motorsport for over three decades, we are excited to bring the same spirit to cricket, a game that binds millions of fans across Asia. Our association with the Men’s Asia Cup 2025 is a strategic step in strengthening our brand visibility across India and Asia and reinforcing our positioning as ‘Desh Ka Tyre,’ a brand that reflects the aspirations and passions of today’s India.”
The Men’s Asia Cup 2025 promises to be one of the most watched sporting events of the year, with 19 matches, broadcast live during prime time. The tournament will bring together millions of fans across India, South Asia, and beyond, offering JK Tyre a powerful platform for engagement and brand storytelling.
By partnering with the Men’s Asia Cup 2025, JK Tyre extends its sporting legacy, significantly strengthening its presence across India and Asia while reaffirming its position as ‘Desh Ka Tyre.’
