Kaya, India’s leading aesthetic dermatology brand, celebrates its 20th anniversary by urging people to proudly flaunt their aesthetic treatments and normalize the beauty industry.

Kaya’s #FlauntYourBeauty Campaign: A Bold Step towards Normalizing Aesthetic Treatments

Kaya, one of India’s leading aesthetic dermatology brands, celebrates its 20th anniversary with a powerful campaign titled #FlauntYourBeauty. This campaign represents a significant shift in the way society perceives aesthetic treatments, aiming to eliminate the stigma and encourage people to embrace their choices openly.

The underlying message of the campaign focuses on empowering individuals to acknowledge and normalize beauty treatments, just like they would flaunt a luxury brand. Kaya understands that aesthetic treatments have long been shrouded in secrecy, with individuals fearing judgment and society labeling such procedures as a taboo. By challenging this notion, Kaya challenges the status quo and urges people to be confident in their choices.

The #FlauntYourBeauty campaign has a refreshing and inclusive approach. It emphasizes that beauty is personal, and it is entirely up to individuals to enhance and preserve their own unique beauty. Kaya’s emphasis on choice and self-expression empowers individuals, allowing them to make informed decisions about their appearance. This campaign breaks barriers and encourages conversations around beauty, skincare, and haircare.

Kaya’s long-standing expertise and reputation in the dermatology industry speak for themselves. Backed by over 100 expert dermatologists, Kaya has been transforming the lives of millions of customers for two decades. Their commitment to excellence and delivering highly effective and natural solutions is commendable.

This campaign not only celebrates Kaya’s 20-year legacy but also signifies their desire to reshape the industry. Kaya’s dedication to normalizing dermat-led beauty treatments opens up broader discussions about self-care and self-expression. By urging everyone to flaunt their beauty, Kaya demonstrates the power of self-confidence and the unlimited potential of embracing one’s unique appearance.

As Kaya introduces the concept of #FlauntYourBeauty, they revolutionize the perception around aesthetic treatments. Aesthetic treatments should no longer be seen as a guilty secret but rather as a journey of empowerment and self-love. Kaya’s campaign encourages individuals to feel beautiful in their own skin and embrace the positive changes they desire.

Overall, Kaya’s #FlauntYourBeauty campaign is a bold and commendable step forward in normalizing aesthetic treatments. By destigmatizing these procedures, Kaya aims to empower individuals to celebrate their choices openly and confidently. Kaya’s commitment to delivering world-class skincare and haircare solutions, coupled with their inclusive narrative, sets a new benchmark for the industry. The #FlauntYourBeauty campaign is a testament to Kaya’s dedication to the wellbeing and self-expression of their customers, and it is an inspiring call for all individuals to embrace and celebrate their beauty.

Legacy brand Kaya marks its 20th year with a bold stance to normalize aesthetic treatments

#FlauntYourBeauty campaign

Kaya, India’s leading aesthetic dermatology brand proudly celebrates 20 years of rich legacy that has helped beautify over 1 million customers and counting.

Today, the brand has established might as the no.1 skin clinic chain and has now successfully ventured into allied services such as body and hair to provide clients a holistic ritualistic Kaya experience.

In order to celebrate this momentous occasion, Kaya decided to don the leadership hat on behalf of the whole aesthetic beauty industry.

It bravely addressed a key customer truth: “Consumers hide the fact that they get aesthetic treatments done, out of fear of judgement. Celebs and socialites and influential personnel in the society refuse to let anyone know that they done a botox or a filler or body contouring or hair regrowth services giving aesthetic treatments a bad name”.

Kaya’s endeavour through this thought-provoking slice of life film is to get people to own up and normalise beauty treatments. It’s like flaunting a luxury brand, so why wouldn’t flaunt the treatment that’s helping you look younger and feel beautiful?

The campaign aptly named #FlauntYourBeauty, encourages people to proudly flaunt their aesthetic treatments and not hide them. It is not a guilty secret, it is a beautiful empowering journey that enables you to achieve the beauty you desire, in a manner of your choosing. #BeautifulisYou As a legacy innovator brand that introduced India to this wonderful world, it is only befitting that now Kaya wishes to normalise the space of dermat led beauty and open up larger conversations in this space. Through a social experiment device, Kaya beautifully nudges and encourages everyone to flaunt their beauty.

Commenting on the new approach, Mr. Rajiv Nair, Group CEO – Kaya said, “Kaya has been helping individuals create their version of beauty with skin, body, and hair services that are backed by over 100 expert dermatologists. As we celebrate Kaya turning 20, we urge everyone to #FlauntYourBeauty with expert-backed services that have helped sustain a legacy for over two decades. Through this long journey of specialized skin care expertise, Kaya has been at the forefront of bringing the latest skin care and hair care technologies from across the world to deliver highly effective & natural solutions to our consumers.”

Ms. Samyukta Iyer – VP and Head of Marketing, Kaya said, “We believe each individual is born beautiful and it is a very personal choice to preserve/enhance your own beauty, in an individual’s own manner of choosing. Our first step towards building this narrative was when we successfully repurposed the brand while retaining legacy yet making it millennial/Gen Z friendly with a digital first authentic, inclusive narrative #BeautifulisYou. This is the next big step in this beautiful brand’s journey”.

Today, Kaya Skin Clinic offers a range of world-class customized skin care and hair care solutions that visibly improve the way your skin and hair look, acts and feels in a serene, premium ambience of our clinics. The services are designed and supervised by a team of expert dermatologists and carried out by certified beauty therapists who go through extensive training programs. The brand offers solutions in the specialized categories of Anti-Ageing, Pigmentation, Acne, Acne Scar, Laser Hair Reduction, Hair Transplant along with regular beauty enhancement services. The wide spectrum of over 60+ products, ranges from daily hair care and skin care to specific skin concerns for both men and women.

The brand film can be viewed here.