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Kiara Advani becomes the new face of Pantene India

Madhushree Chakrabarty March 19, 2021

Haircare brand, Pantene India has boarded Kiara Advani as its new face. The haircare brand launched its new campaign with the actor which aims at encouraging women to wear open hair confidently without any worries of hair fall. The latest TVC captures the concerns young girls’ faces due to hair fall and that causes them to tie their hair. Kiara Advani with Pantene emphasizes that – you haven’t grown your hair long to simply tie it!

Consumer studies reveal that over 50% women in the country struggle with hair fall. Pantene’s Advanced Hair Fall Solution is enhanced with Fermented Rice Water and Pro Vitamin B5, which are proven to reduce hair fall within 14 days only. And, with the regular use of this women can open their hair without worrying about damage, loss, or breakage. 

Kiara is known for maintaining her long and healthy hair despite her busy schedule and travels. She also represents today’s young women who are free thinkers, paving their own paths. She also believes that the fear of hair fall should never hinder in the path of achieving goals.

Emerging amongst the most successful stars in tinsel town, Kiara Advani said, “I have always had long hair, but hair fall is a concern we all face. Pantene’s proven solutions are enriched with Pro-Vitamin B5 and Fermented Rice Water giving you flawless, free-flowing, hair-fall-free hair. I am excited to be the new face of Pantene and share my journey with other women like me, who love their hair and enjoy wearing them open.”

Binu Ninan, Country Leader, P&G Haircare said, “We spoke to women across the country and their number one concern for their hair continues to be hair fall, making them keep their hair tied up and unable to flaunt them. With Pantene’s proven solutions, our ambition is that women can leave their hair open more freely, without worrying about hair fall. We are glad to have Kiara Advani on board, who is a role model for young women everywhere.” 

Pantene India ‘s advanced hair fall solutions includes a shampoo, a conditioner, Open Hair Miracle cream, and a 2in1 shampoo + conditioner range. The products are developed for all types of hair and are easily available online and the retail stores near you.


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