Paree becomes the associate partner for MTV Splitsvilla X3
India’s homegrown sanitary pad brand, Paree has always been actively participating with partners who speak to the youth, who drives the society and boldly follows their heart. It is also a progressive brand and has always believed in creating an open dialogue around Heavy Flow and PMS. Carrying on with its vision, the brand has now become the associate partner for a dating reality show, MTV Splitsvilla X3.
MTV Splitsvilla X3 started on March 6, with its 13th edition. The show hosts various tasks and games to showcase the real challenges faced and how good understanding plays a role in overcoming them all. As a part of this partnership, there will be candid conversations on periods between contestants on the mental and physical discomfort women face during those days of the month.
Speaking on the association, Sahil Dharia, Founder and CEO, Paree said “MTV Splitsvilla is an honest and outspoken show that boldly represents the spirit of youth. At Paree, we understand and empower the modern Indian woman and her needs, through our personalized products that positively impact her life. This association of two driven and dynamic brands that are an integral part of the youth are progressively approaching menstruation.”
Ferzad Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18 said: “At MTV, we believe that unconventional content can create unmatched resonance with viewers. Our partnership with Paree is one that integrates important conversations around women’s health with the mass appeal of an interesting task on reality TV to bring about a strong brand connect with the youth.”
The thirteenth season of the show defines the perceptions of love and relationships with a fine blend of adventure, passion, romance, and much more. The show will be unveiling the ‘Two Sides of Love’ for the very first time with two villas, Gold and Silver. The airs every Saturday at 7PM only on MTV.