Lodha Group ropes in Twinkle Khanna as Brand Ambassador

Twinkle will drive brand communication along with Akshay Kumar

India’s No.1* real estate developer, Lodha Group has roped in Twinkle Khanna as brand ambassador. She will be the face of the brand for the group, along with Akshay Kumar. 

On the association, Twinkle Khanna said “A home to me is my space, my family time, and a place where  I can be myself. Most importantly it is a space I can build my way and cherish forever with my loved ones. And having a home of your own is a very important decision for me or many of us because it’s a  decision of a lifetime. Close to my heart, a home carries many memories, stories that we create and recreate with people in our lives that matter the most. I am happy to be associated with Lodha that  brings to life the true meaning of home and catalyst for many families to create and revel in joyful living  experiences.”

Nowadays, the real estate sector is witnessing women going more than just being influencers and play a major role in becoming decision-makers. Lodha recognizes that this change is here to stay and brings in Twinkle Khanna, along with Akshay Kumar. 

Raunika Malhotra, President – Marketing and Corporate Communications, Lodha Group, expressed her thoughts on the occasion, stating, “Twinkle’s independent thinking, forthrightness, and unique personality resonates well with the values of Lodha. As a company, we thrive at providing unparalleled  living experiences across our developments, for all our customers, their families and we are positive that  this association with Twinkle will only add more value to our efforts.”

Along with an actress and producer, Twinkle has been a remarkable author and columnist. Through her quirky and insightful writing, she has persistently brought in fresh perspectives. As a part of  the association, Twinkle will be portraying the vision of building a better life through various campaigns for its world’s finest developments across the country.

*Sales of FY14-FY21

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