Marico Limited has integrated its Saffola Store with the Open Network for Digital Commerce (ONDC) to empower businesses and consumers across India, enabling population-scale inclusion of all types and sizes of sellers.
Our Analysis and Commentary
Marico Limited’s Integration with ONDC Marks a Milestone in India’s E-commerce Industry
Marico Limited’s recent integration of its Saffola Store with the Open Network for Digital Commerce (ONDC) marks a significant milestone in India’s evolving e-commerce landscape. The ONDC, initiated by the Government of India, aims to empower businesses and consumers across the country, thereby increasing e-commerce penetration and enabling inclusion of all types of sellers. Marico’s commitment to delivering unparalleled benefits to its stakeholders, distributors, retailers, suppliers, and consumers, through this integration into the ONDC network, is commendable.
Marico Limited’s COO India Business and CEO New Business, Sanjay Mishra, has rightly pointed out that the e-commerce market in India has grown at an exponential pace over the past decade, but online FMCG retail is yet to make significant inroads into rural and semi-urban markets. Therefore, tech-led interventions such as ONDC are essential in bringing together various stakeholders within the FMCG and retail value chain to bring more significant benefits to everyone. With this Saffola Store integration into ONDC, Marico’s stakeholders can explore different ways to use technology to unlock and maximize its value and impact.
Furthermore, Vrijesh Nagathan, Chief Information & Digital Technology Officer at Marico Limited, rightly believes that ONDC is a game-changing initiative by the Government of India. By integrating onto the ONDC network, Marico is launching itself into the next league of connected platforms, allowing more exceptional opportunities to find innovative digital solutions to existing distribution challenges. This integration marks a major step in the ongoing evolution of Marico as a human-centric, tech-led organization.
TKoshy, Managing Director & CEO of ONDC, has aptly pointed out that by harnessing the power of the ONDC network, Marico plans to ensure seamless communication and collaboration with stakeholders across the value chain. This move will not only benefit Marico but also consumers who will experience a more convenient and seamless shopping experience, along with efficient order fulfilment, ensuring timely delivery of products to their doorsteps.
In conclusion, Marico Limited’s integration with ONDC marks a significant milestone in the e-commerce industry in India. It is a commendable move to empower everyone involved in the retail value chain and to increase e-commerce penetration while enabling inclusion of all types of sellers. Marico’s commitment to delivering unparalleled benefits to all its stakeholders is truly noteworthy.
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Marico Limited integrates Saffola Store with ONDC
Marico Limited, one of India’s leading FMCG companies, has recently integrated its Saffola Store with the Open Network for Digital Commerce (ONDC). This association is a significant milestone for Marico, as it opens new avenues for growth, collaboration, and enhanced digital experiences in the ever-evolving e-commerce landscape.
The ONDC network, initiated by the Government of India, is a revolutionary digital commerce network that aims to empower businesses and consumers across the country. The initiative takes the ambitious ‘Digital India’ vision further by creating an inclusive ecosystem aimed at dramatically increasing e-commerce penetration in India and enabling population-scale inclusion of all types and sizes of sellers. Through this integration, Marico is committed to delivering unparalleled benefits to its stakeholders, including distributors, retailers, suppliers, and consumers.
Sanjay Mishra, COO India Business and CEO New Business, Marico Limited, emphasized, “We are delighted to partner with ONDC and further government’s ‘Digital India’ vision. While the e-commerce market in India has grown at an exponential pace over the past decade, online FMCG retail is yet to make significant inroads into rural and semi-urban markets. Tech-led interventions such as ONDC mark a sustained effort to bring together various stakeholders within the FMCG and retail value chain to solve this challenge. With Saffola Store integration with ONDC at such a formative stage, we look forward to collaborating with stakeholders to explore the different ways in which we can use technology to unlock and maximise its value and impact.”
Commenting on the milestone, Vrijesh Nagathan, Chief Information & Digital Technology Officer, Marico Limited, said, “We strongly believe that ONDC is a game changing initiative by the Government of India. It has the potential to revolutionize the way Indian consumers will shop in the years to come. Getting our D2C platform onto ONDC network is an example of fantastic collaborative effort between the Marico IT team and the ONDC Tech team, which will launch us into the next league of connected platforms. The integration with ONDC is a major step in this ongoing evolution of Marico as a human-centric, tech-led organisation. It will allow us an exceptional opportunity to find innovative digital solutions to existing distribution challenges.”
T.Koshy, Managing Director & Chief Executive Officer, at ONDC stated, ” By harnessing the power of the ONDC network, Marico plans to ensure seamless communication and collaboration with stakeholders across the value chain. Consumers, the ultimate beneficiaries of this integration, will experience a more convenient and seamless shopping experience. The integration will also facilitate efficient order fulfilment, ensuring timely delivery of products to consumers’ doorsteps.”
