McDonald’s India Launches ‘Mixology’ Platform with Coca-Cola for Innovative Beverages

McDonald’s India (West & South) has partnered with Coca-Cola India to introduce the global ‘Mixology’ platform in India. The collaboration has resulted in the launch of two new refreshing beverages – ‘Masala Pop X Coke’ and ‘Chilli Guava X Sprite’ – which combine traditional Indian flavors with the classic essence of Coke and Sprite.

Revolutionary Collaboration: McDonald’s India and Coca-Cola Launch ‘Mixology’ Platform

In a groundbreaking collaboration, McDonald’s India has joined forces with Coca-Cola to introduce the innovative ‘Mixology’ platform to the Indian market. This exciting partnership aims to delight customers with a range of refreshing, non-alcoholic specialty beverages that combine traditional Indian flavors with the classic essence of Coke and Sprite.

The launch of ‘Masala Pop X Coke’ and ‘Chilli Guava X Sprite’ signifies a bold step forward in beverage innovation. By blending fiery chili with luscious guava in ‘Chilli Guava X Sprite’, customers can enjoy a tantalizing fusion of flavors that harmoniously balances sweetness and spice. This unique beverage provides the perfect accompaniment to a wholesome meal at McDonald’s, delivering an exciting fizzy experience.

Meanwhile, ‘Masala Pop X Coke’ takes consumers on a nostalgic journey, infusing Coca-Cola with the vibrant tastes of tamarind, lemon, and a hint of spices. This celebration of Indian essence promises to add a distinct twist to the traditional soda experience, captivating taste buds and evoking fond memories.

McDonald’s India’s commitment to menu innovation and customer satisfaction shines through with the introduction of the Mixology platform. By embracing the boundless potential of combining traditional Indian flavors with the globally renowned fizzy drinks of Coca-Cola, the brand aims to enhance the dining experience for its valued customers.

Moreover, Coca-Cola India’s Chief Customer Officer, Abhishek Gupta, expresses enthusiasm about this innovation, highlighting the shared vision between Coca-Cola and McDonald’s to create refreshing experiences for consumers. This long-standing relationship has resulted in the launch of Coca-Cola X Masala and Sprite X Chili Guava, which cater to the discerning Indian palate and individuals seeking to experiment with new flavors.

The essence of this collaboration lies in a desire to mix, symbolizing the refreshing blend of styles, individualities, and identities embraced by millennials and Gen Z. The newly introduced Masala Pop and Chilli Guava variants, available for order through the McDelivery® app, provide options for delivery, takeaway, on-the-go, dine-in, and Drive-Thru services at McDonald’s outlets across West and South India.

Overall, the introduction of the ‘Mixology’ platform exemplifies the spirit of innovation and partnership in the food and beverage industry. McDonald’s India and Coca-Cola India’s joint efforts to create unique and enticing beverage options reflect their dedication to meeting the evolving tastes and preferences of consumers. With the launch of these extraordinary flavors, customers are in for an exciting and refreshing journey that blends global classics with the richness of Indian flavors.

McDonald’s India takes a leap forward in beverage innovation to launch ‘Mixology’ platform in association with Coca-Cola India

McDonald’s India (West & South) has embarked on a unique journey of beverage innovation in collaboration with Coca-Cola India, to bring the global ‘Mixology’platform to India. The company launched new refreshing beverages – ‘Masala Pop X Coke’ and ‘Chilli Guava X Sprite’. It is a revolutionary concoction of traditional Indian flavours intertwined with the classic essence of Coke and Sprite. The four new, fun and innovative non-alcoholic specialty beverages are curated to provide customers an exciting fizzy experience of Coke and Sprite with a new twist.

Experience the tantalizing fusion where the fiery essence of chili converges with the luscious sweetness of guava, yielding an impeccable harmony of delightful flavors. ‘Chilli Guava X Sprite’ is like a delightful trip for your taste buds. Combined with the effervescence of Sprite, it offers customers a perfect blend of, sweet, spice, and everything nice. This tangy beverage serves as a perfect complement to a hearty, wholesome meal at McDonald’s.

On the other hand, the ‘Masala Pop X Coke’ is an exhilarating blend of Coca-Cola with a radiant infusion of tamarind, lemon, and a hint of spices, truly a celebration of Indian essence that will take you down the memory lane. These path-breaking flavors promise to add a unique spin to the traditional soda experience.

Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S) said, “We are excited to introduce the fizzy and flavourful Masala Pop and Chilli Guava under the new Mixology platform. We feel the Mixology range is a bold testament to the boundless potential of beverage innovation when traditional Indian flavours meet the world-renowned fizzy drinks of Coca-Cola. At McDonald’s India we are committed to menu innovation and delivering value to the customers. We believe these new offerings will enhance our customers’ dining experience with us.”

Abhishek Gupta, Chief Customer Officer, Coca-Cola India and Southwest Asia, said, “We are delighted to bring the global Mixology Platform to India with the launch of Coca-Cola X Masala and Sprite X Chili Guava. We’re really excited about this innovation – great to see our beverages come to life in a new way with familiar flavours that cater to the Indian palette and consumers who want to mix things up! The launch is a testament to the longstanding relationship between Coca-Cola and McDonald’s and a joint commitment to creating new and refreshing experiences for our consumers.”

Born from a desire to mix, this beverage platform embodies millennials and Gen Z’s refreshing mix of styles, individualities, and identities, which gets reflected in the two newly launched flavours as well. Both Masala Pop and Chilli Guava variants are now available for order via the McDelivery® app, with options for delivery, takeaway, and on-the-go, as well as for dine-in and Drive-Thru service at McDonald’s outlets across West and South India.