McDonald’s India – North and East has collaborated with Coca-Cola India to bring the Mixology platform to India, introducing two new specialty beverages to their menu.
Our Analysis and Commentary
The Mixology Platform: A Refreshing Twist on McDonald’s Menu
The recent collaboration between McDonald’s India – North and East and Coca-Cola India has brought a refreshing addition to the fast-food chain’s menu. With the introduction of the Mixology platform, McDonald’s aims to cater to the ever-evolving needs and preferences of consumers, providing them with a unique and delightful experience.
The arrival of two new specialty beverages, Coca-Cola X Masala and Sprite X Chili Guava, showcases the commitment of both companies to innovation and creating exciting new flavors. These beverages have been carefully curated to tantalize taste buds and offer a perfect blend of familiar and refreshing flavors.
One of the standout beverages is Coca-Cola X Masala, which combines the tanginess of tamarind with the savory touch of rock salt and spices. This unique blend promises to take consumers on a culinary adventure, elevating the enjoyment of their McDonald’s meal. Similarly, Sprite X Chili Guava adds a delicious twist to the classic guava flavor with a hint of spice, creating a truly refreshing and invigorating drink.
The partnership between McDonald’s and Coca-Cola emphasizes their shared commitment to delivering exceptional experiences to their consumers. By seamlessly integrating the Coca-Cola range of sparkling beverages with McDonald’s menu, they have successfully provided an exciting fusion of flavors that cater to the Indian palette.
This introduction of the Mixology platform in India not only reflects the innovative spirit of both companies but also showcases their dedication to continuously evolving and exceeding customer expectations. By embracing consumer preferences and creating unique taste experiences, McDonald’s and Coca-Cola have solidified their positions as leaders in the industry.
Furthermore, the availability of these specialty beverages across McDonald’s restaurants in North and East India, as well as through popular delivery platforms, ensures accessibility and convenience for customers. Whether it’s dining in, takeaway, or drive-thru, consumers have the opportunity to indulge in these delightful beverages alongside their favorite McDonald’s meals.
Overall, the Mixology platform brings a breath of fresh air to McDonald’s India – North and East, offering customers a chance to explore new flavors and elevate their dining experience. This exciting collaboration demonstrates the power of innovation and highlights the ongoing effort of both McDonald’s and Coca-Cola to create refreshing experiences for their valued consumers.
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McDonald’s India – North and East and Coca-Cola® come together to introduce Mixology Platform in India
As part of continuous menu innovation, McDonald’s India – North and East has joined hands with Coca-Cola India to bring Mixology platform to India, in its endeavour of meeting the ever-evolving needs of consumers. The speciality beverages platform brings forth a variety of flavours and experiences for the consumers. To start with, two new beverages – Coca-Cola X Masala and Sprite X Chili Guava have been added to the McDonald’s menu across the North and East region.
The unique flavours have been specially curated, keeping in mind consumer preferences. Coca-Cola X Masala is a mix of Tamarind, Rock Salt and Spices to tantalize the taste buds, whereas Sprite X Chili Guava includes the delicious taste of Guava, with a hint of spice. Consumers can now enjoy their favourite McDonald’s food paired with Coca-Cola X Masala and Sprite X Chili Guava.
Talking about the launch, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “Our endeavour is to delight our customers through innovative menu offerings. Developed together with the Coca-Cola team, these refreshing beverages are crafted to offer the perfect fusion and balance between Coca-Cola range of sparkling beverages, delicious spices and tantalisingly refreshing flavours. We are hopeful that this First in India introduction will be loved by our customers.”
Speaking about the partnership Abhishek Gupta, Chief Customer Officer, Coca-Cola India and Southwest Asia, said, “We are delighted to bring the global Mixology Platform to India with the launch of Coca-Cola X Masala and Sprite X Chili Guava. We’re really excited about this innovation – great to see our beverages come to life in a new way with familiar flavours that cater to the Indian palette and consumers who want to mix things up! The launch is a testament to the longstanding relationship between Coca-Cola and McDonald’s and a joint commitment to creating new and refreshing experiences for our consumers.”
Coca-Cola X Masala and Sprite X Chilli Guava are now available across McDonald’s restaurants in North and East India or through Swiggy, Zomato or Magic Pin), as well as at takeaway, or drive-thru.
*Not available at Delhi Domestic & International terminals, New Track-Tarakote Marg and Ardhkuwari.
About McDonald’s India – North and East: McDonald’s restaurants in North and East of India are operated by Connaught Plaza Restaurants Pvt. Ltd. McDonald’s is committed to delivering the highest quality restaurant experience to its consumers in the region and serves a variety of menu options made with quality ingredients sourced locally. McDonald’s serves millions of consumers annually at its 170 restaurants across North and East of India and provides direct employment to more than 6,000 people. With a customer-centric approach, McDonald’s operates through a variety of formats and brand extensions including standalone restaurants, Drive-thru’s, 24/7 restaurants, McDelivery for customer convenience and experience.
